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Senior Digital Paid Media Manager, Lead Generation | Job Description
At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
Our client is a US performance marketing agency that drives inbound calls and form fills for insurance brands, working across verticals such as Medicare Advantage and Final Expense.
Join our US client as a hands-on paid media operator who builds, launches and optimizes digital lead generation campaigns for new and existing insurance clients. We are looking for a Senior Digital Paid Media Manager who works in the platforms every day: you'll build the campaigns, manage the bids, read the data and make the changes that move call volume and cost per call.
You'll collaborate closely with the Broadcast, Client Services, Analytics and Creative teams, and your work will have a direct impact on the results the agency delivers to its clients.
Note: This is a remote, contractor role.
Build, launch and manage Google Search and YouTube campaigns across insurance verticals to drive inbound calls and form fills to client call centers.
Handle keyword research, account structure, ad copy, extensions, audience layering and landing page testing directly in the platforms.
Run daily account management, including bid and budget adjustments, search term and placement reviews, negative keyword hygiene and pacing checks.
Manage day-to-day performance against call volume, cost per call and payout targets for each client and campaign.
Adjust bidding and budget allocation by campaign, daypart, geography and device to protect margin while meeting minimum call volume thresholds.
Build and maintain forecasts for response and call volume, and update them weekly against actuals.
Reconcile platform data against call tracking and call center outcomes to confirm lead quality, not just volume.
Build and maintain dashboards and weekly performance reports covering spend, calls, conversion rate, cost per call and margin.
Apply CMS/Medicare and other regulatory requirements to every ad, landing page and call flow before launch, keeping records current for audits.
Test and scale new channels, ad formats and platform features, and share what works with the broader team.
4 to 7 years of hands-on experience managing paid media for lead generation, with Google Ads (Search) required and YouTube/Google Video preferred.
Experience in insurance marketing (Medicare, Final Expense, Auto or similar), with a track record of driving inbound calls.
Comfort working with budgets tied to performance payouts and cost per call targets.
Working knowledge of compliance requirements in a CMS/Medicare environment.
Strong analytical skills, confident in spreadsheets and dashboards, and able to work with call tracking and attribution data.
Self-directed and organized, with the discipline to manage multiple accounts daily.
Proficient English level, with clear written and verbal communication.
Nice to have: experience building forecasts for call-driven acquisition models.
Schedule: Monday to Friday | Eastern hours, 9 AM to 5 PM, with flexibility
2 weeks of PTO
US holidays