Google Ads Specialist

 Google Ads Specialist

About Us

At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company

Our client is a marketing agency and technology provider for franchise and multi-location brands in health, wellness, fitness and beauty, based in Southern California. Founded in 2008, it runs paid search, paid social, local media and creative for brands with 50 to 1,000+ locations, backed by its own lead, booking and attribution platform. Its team manages about 1,500+ search campaigns today, a number set to grow significantly.

About the Role

As Google Ads Specialist, you will own day-to-day Google Ads for franchise brands with hundreds of locations. Each location is a brick-and-mortar business with its own campaigns, often targeting only a few miles around an address, with monthly budgets usually between $600 and $1,500.

You will work behind the scenes with a team of senior strategists who set the industry strategy. Your job is to turn that strategy into strong campaigns at volume, using clear processes, internal reporting and AI tools. Success is measured in calls and booked appointments, balancing cost per lead against lead volume rather than spending budget just to spend it.

This role is for a senior, autonomous specialist who thinks critically, learns the methodology and makes sound decisions without being told what to change in every campaign. You will be a full-time member of a fully remote team that works closely over video calls.

Key Responsibilities

• Build and optimize Search, Performance Max and Demand Gen campaigns by location.

• Manage budgets and pacing across many small location accounts, balancing lead volume against cost per lead.

• Mine search terms and manage negative keywords, match types and bids.

• Write and run ad tests, and act on the results.

• Set up and maintain tracking with GA4, GTM, call tracking and offline conversion imports.

• Use Google Ads Editor and spreadsheet templates to make changes at scale.

• Analyze performance data, using AI tools where helpful, to find and fix issues.

• Apply the agency's methodology and strategists' direction to each brand and location.

• Spot recurring problems and improve your own work so the same mistakes do not repeat.

• Join team video meetings and share clear updates with the strategists you support.

Requirements

• 5+ years managing Google Ads lead generation for brick-and-mortar, multi-location businesses with 10+ locations.

• Hands-on Search and Performance Max experience, plus Google Ads Editor and strong spreadsheet skills.

• Experience with GA4, GTM, call tracking and offline conversion imports.

• Agency experience, or strong experience working within a performance marketing team.

• C1 English, a clear communicator who is comfortable on video calls; Google Ads certification.

• Available full time as your only job, with strong overlap with Pacific Time

Nice to Have

• Lead generation experience in paid social.

• Experience using AI tools for data analysis.

• High-volume MCC management (150+ active accounts).

• YouTube campaign experience.

• Lead attribution validated with CRM systems.

• Services or local business experience such as health, dental or wellness clinics.

Tools & Systems

• Google Ads: Search, Performance Max and Demand Gen campaigns by location.

• Google Ads Editor: bulk changes across many accounts.

• GA4: site and conversion tracking.

• Google Tag Manager: tag and conversion setup.

• Call tracking tools: measuring calls as leads.

• Spreadsheets: templates, builds and analysis.

• AI tools: data analysis and quality checks.

Compensation & Benefits

• Monthly compensation in USD: 2500 to 3500, depending on seniority.

• 100% remote opportunity for professionals based in Latin America.

• Full-time, long-term contract through Near.