Senior Marketing Strategist

Senior Marketing Strategist

• Remote; location eligibility to be confirmed
• Compensation: $4,000–$5,000 USD/month
• Full-time, with flexible hours and overlap with the UK workday preferred; contract terms to be confirmed
• Tools: GA4, Search Console, Ahrefs, Google Ads, LinkedIn Ads, and AI tools

At Near, we connect top talent in Latin America with remote opportunities at international companies.

About the Company:

Our client, Blend, is a B2B agency working with brands in high-tech manufacturing, fintech, and cybersecurity. Its work spans demand generation, websites, CRM, and revenue operations.

About the Role:

We’re looking for a Senior Marketing Strategist to own integrated demand-generation strategy for mid-market B2B clients. You’ll connect marketing decisions to commercial goals and revenue pipeline, then direct creative, content, and channel specialists to bring those decisions to life. This is a strategy-led role—not one focused solely on executing a channel plan.

You Will:

• Design demand-generation programmes across content, social, paid media, search, events, and websites.
• Select channels and priorities based on buyer behaviour, evidence, and pipeline goals.
• Advise clients on positioning, messaging, thought leadership, and content strategy.
• Shape AEO/SEO, paid media, website, UX, and conversion strategies.
• Analyse performance data and turn insights into actionable recommendations.
• Define funnel conversion and CRM automation needs, partnering with HubSpot specialists on implementation.
• Lead client presentations and workshops; brief specialists and review their work against strategic goals.

About You:

Your Background:

• B2B strategy or planning experience within an agency.
• Evidence of owning marketing strategy and connecting your work to pipeline or commercial outcomes—not only executing SEO, PPC, or other channel tasks.
• Strong marketing and web analytics skills; able to identify meaningful metrics and explain what can and cannot be measured.
• Comfortable with search, paid media, social, content, website conversion, and AI tools.
• Confident presenting to clients, navigating ambiguity, and challenging assumptions constructively.
• Able to assess creative work against strategic intent and use AI and automation thoughtfully.

Nice to Have:

• A combination of agency and in-house experience at a semi-senior level—a profile Phil identified as a strong signal.
• HubSpot certifications; deep HubSpot knowledge is not required and can be learned.
• Degree in Marketing, Business, Strategy, or a related field.

Compensation & Benefits:

• Compensation: $4,000–$6,000 USD/month, pending confirmation.
• PTO: Three weeks annually after the first 90 days, plus the observed holidays provided for this search.
• Flexible schedule, with UK-day overlap preferred.