Job Description
About Us:
At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About Our Client:
Our client is a US-based e-commerce agency that manages the full marketplace business for consumer brands, covering catalog, content, creative, retail operations, and advertising across Amazon, Walmart Marketplace, Target Plus, Zalando, Mercado Libre, Temu, Instagram Shop, and TikTok Shop. Their clients are brands in beauty, skincare, apparel, accessories, footwear, and consumables. Because the company operates these channels end to end, it has deep first-hand knowledge of how these categories sell online. It also runs an AI Agentic Commerce practice, building its own tooling.
About the Role:
We are looking for a Content Marketing Manager to own how the company itself shows up in public, across LinkedIn, Substack, email, its blog, and press. The company knows a lot about e-commerce but publishes very little. Its LinkedIn posts are sporadic, its YouTube and TikTok channels are barely used, and its client newsletter isn’t yet something clients look forward to. This role exists to change that.
You’ll own the full cycle across social, email, blog, and press: strategy, editorial calendar, copy, assets, scheduling, and analytics. The audience is senior B2B decision-makers, such as founders, CEOs, VPs of e-commerce, and heads of retail media at consumer brands. That makes LinkedIn and a new Substack publication the center of the job. You’ll also run an executive voice program, drafting LinkedIn posts and longer pieces for company leaders in their own voices.
AI is part of the workflow. The team uses Claude, Gemini, Higgsfield, and Runway, and you’ll be expected to use them well while catching what they get wrong. This is not a paid media, sales, or client content role. You’ll be marketing the company itself, not its clients’ products.
This is a remote, full-time contractor role, aligned with US Eastern business hours and reporting to the company’s Managing Partners.
Key Responsibilities:
- Own the strategy and editorial calendar for social, email, blog, and press as a single system, built around content pillars, a sustainable cadence, and key moments like Prime Day, Black Friday, and Cyber Monday.
- Run the company’s LinkedIn page and build an executive voice program, interviewing leaders and drafting posts in their voice for their approval.
- Launch and grow the company’s Substack publication, covering its positioning, format, publishing rhythm, and long-form thought leadership on marketplaces, retail media, and social commerce.
- Own email marketing in Mailchimp, including a redesigned monthly client newsletter, welcome and nurture automations, audience segmentation, and consent management.
- Write SEO-optimized blog posts and draft press releases for client wins, partnerships, launches, and hires.
- Work with the web development team to brief and launch campaign landing pages.
- Produce everyday assets (carousels, quote cards, newsletter graphics, short clips) using Canva, Adobe, Higgsfield, and Runway, and brief the Creative Team on larger productions.
- Schedule and publish across LinkedIn, Substack, Instagram, Facebook, X, TikTok, and YouTube.
- Track performance weekly and report monthly, separating organic from paid and focusing on meaningful outcomes like conversations, clicks, replies, subscribers, and pipeline.
- Test new channels and formats (TikTok, YouTube, podcasts, how-to series) with clear hypotheses and stopping points.
- Protect client confidentiality by keeping a register of approved client mentions and making sure every published claim can be backed up.
What We’re Looking For:
- Proven experience owning brand channels for a B2B company, agency, or e-commerce business (strategy, calendar, copy, and analytics), with results tied to audience and business outcomes.
- Excellent writing skills, including content published under senior executives’ names.
- Genuine interest in e-commerce and social commerce, ideally in beauty, skincare, apparel, accessories, footwear, or consumables.
- Hands-on experience building and measuring email programs in Mailchimp or a similar platform (templates, segmentation, automations, deliverability, and consent).
- Strong analytical habits, including building your own reports, separating organic from paid, and adjusting plans based on data.
- Daily use of AI tools (Claude, Gemini, or similar) for research, drafting, and repurposing, with a strong habit of fact-checking their output.
- Visual judgment and hands-on skills in Canva, Adobe, or similar tools.
- Sound judgment around confidentiality, client approvals, and publishing only claims that can be substantiated.
- Comfort working remotely and asynchronously, with clear written briefs and calendars.
- Agency or professional services marketing experience is a plus.
- Experience growing a newsletter from scratch on Substack, Beehiiv, or similar is a plus.
- Experience with executive ghostwriting or running an executive LinkedIn program is a plus.
- Knowledge of retail media or marketplaces (Amazon Ads, Walmart Connect, TikTok Shop) is a plus.
- Experience with short-form video, AI video tools, or podcast/YouTube production is a plus.
- Experience with SEO, generative engine optimization (GEO), and PR or press releases is a plus.
- Excellent written and verbal English, with writing suited to a US executive audience.
- Availability to work full-time aligned with US Eastern business hours.
Perks – What’s in It for You?
- 10 days of PTO per year.
- Remote, full-time contractor position.
- Full ownership of the company’s brand voice and content strategy.
- Opportunity to build a Substack publication from the ground up.
- Access to a fully set up AI and content stack (Claude, Gemini, Higgsfield, Runway, Mailchimp).
- Training on the company’s services, tools, and marketplaces.
- Close collaboration with company leadership and exposure to recognizable consumer brands.
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