Marketing Cloud Specialist

Marketing Cloud Specialist 

About the Client

Our client is a Salesforce consulting partner that delivers Marketing Cloud, Data 360 (Data Cloud), and CRM implementations for organizations across industries. The team includes Data 360 architects and Salesforce specialists, and works with multiple end clients at the same time.

You will support two of their engagements:

Healthcare: A multi-business-unit women’s healthcare organization (three BUs) aligning its existing Marketing Cloud setup with a new Data 360 environment.

Migration project: A client moving from Mailchimp to Marketing Cloud, with a new child business unit built from scratch.

You’ll work alongside the client’s Data 360 architect and the broader delivery team, in a collaborative, remote-first environment with most of the team on Central Time.

About the Role

We’re looking for a hands-on Salesforce Marketing Cloud Specialist to support our client across two engagements: a Marketing Cloud and Data 360 (Data Cloud) alignment project for a multi-business-unit healthcare organization, and a Mailchimp-to-Marketing Cloud migration. This is a technical role focused on architecture and re-architecture of journeys and data extensions, not on building emails or basic campaign execution.

What You’ll Do

Marketing Cloud and Data 360 alignment

• Reconcile parent BU data and update Subscriber Keys from email addresses to Data 360 IDs (UUIDs)

• Re-architect existing journeys and Data Extensions to trigger off new Data 360 segment Data Extensions

• Configure Marketing Cloud Connect for real-time and batch data synchronization with Data 360

• Re-point newsletter and web opt-in forms to ingest data into Data 360, using CloudPages, web forms, and API handlers

• Build custom subscription preference centers on CloudPages that sync opt-ins and opt-outs with Health Cloud

• Configure MobileConnect SMS workflows, including short/long codes and opt-in/opt-out processes

• Manage audience schemas and real-time suppression Data Extensions

Mailchimp migration

• Build out and implement a new child business unit in Marketing Cloud

• Provision standard users and enable a one-click unsubscribe preference center

• Configure Marketing Cloud Connect with Sales Cloud using email addresses as Subscriber Keys

• Set up Automation Studio feeds

Required Skills

• Hands-on experience with Salesforce Marketing Cloud (Engagement), particularly Contact Builder and Subscriber Key management

• Strong experience with Journey Builder and Data Extension architecture

• Experience with Marketing Cloud Connect and cross-cloud integration

• Experience with CloudPages and web forms, including front-end modification

• Scripting experience (AMPscript and/or SSJS)

• Ability to work independently in a technical, production environment

• Familiarity with handling test records and sample data

Nice to Have

• Familiarity with Data 360 (Data Cloud) endpoints and integration

• Knowledge of HIPAA, PHI, and data privacy best practices

• Experience with MobileConnect (SMS short/long codes, TCPA compliance)

• Experience with Einstein Engagement Scoring

• Experience with Health Cloud syncing

• Cross-functional Salesforce Platform or Developer knowledge, which allows for additional work when Marketing Cloud demand is low

• Salesforce certifications (e.g., Marketing Cloud Developer, Marketing Cloud Administrator)

Notes

• Hours: ~15-35 hours/week, which may vary by project phase

• Working hours should overlap with Central Time. East Coast overlap is also helpful for part of the work.

• Because this is a production environment in a healthcare context, some exposure to patient data is possible. HIPAA-related training or documentation may be required.