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Paid Media Strategy & Execution
Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn, including programmatic display, Local Service Ads and PMAX.
Own day-to-day campaign execution, including targeting, bidding, creative testing, and budget allocation.
Make data-driven decisions on what to scale, pause, or sunset based on performance.
Performance Optimization & Analytics
Analyze campaign performance and translate insights into actionable optimizations.
Monitor spend, pacing, and efficiency against lead, pipeline, and ROI targets.
Partner with analytics teams on attribution and conversion performance.
Must have a high understanding of conversions, creating and implementing Google Tags and UTMs and tracking conversions across multiple platforms.
Budgeting & Forecasting
Own campaign budgets, forecasting, and performance tracking across channels.
Ensure efficient use of spend aligned with growth goals.
Collaboration & Innovation
Bachelor’s degree in Marketing, Business, Analytics, or related field.
3–6 years of hands-on paid media experience across search and social.
Strong experience with Google Ads, Meta Ads, and LinkedIn, Google Tag Manager
Proven ability to optimize toward pipeline, revenue, and ROAS goals.
Strong analytical and communication skills.
Strong expertise in Google Search lead generation, including local-market campaign structure, keyword and search-term management, negative keywords, conversion and call tracking, GA4/GTM, CPL/CPA optimization, landing-page testing, and budget pacing.
Strong understanding of lead quality and the ability to distinguish between leads generated and leads that convert into qualified opportunities and customers.