Digital Content Specialist

Job Description

About Us:
At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About Our Client:
Our client is a growing platform that helps franchise brands build stronger, more recognizable businesses across multiple markets.
They combine creative, digital marketing, paid media, and local-market strategies to drive visibility and generate leads. Their team works closely with franchisees to provide the tools, campaigns, and resources they need to grow.
The goal is to make sophisticated marketing more accessible and effective for franchise businesses at scale.

About the Role:
The Digital Content & Creative Specialist is responsible for the execution, design, and deployment of high-performing digital content across social media, paid campaigns, email, and franchise support channels. This role combines content creation, graphic design, and digital execution into one integrated position.

Key Responsibilities:
Social Media Management & Execution

• Manage and execute organic social media content across brand channels

• Develop monthly content calendars aligned to campaigns and seasonal initiatives

• Coordinate and publish content across platforms (Meta, LinkedIn, YouTube, TikTok etc.)

• Monitor engagement and recommend optimizations with agency partners and franchisees

Creative Design & Asset Production

• Design graphics for:

• Social media posts, Paid ads (Google, Meta), Email campaigns, Franchise marketing, toolkits & Sales enablement materials; video assets for YouTube and social media

• Ensure brand consistency across all creative outputs

• Maintain and organize digital asset library

• Collaborate on campaign creative concepts

Campaign & Marketing Support

• Support execution of national campaigns and promotional initiatives

• Assist with landing page graphics and promotional materials

• Prepare creative for seasonal franchise campaigns

• Work closely with marketing technology and paid media teams

Franchise Marketing Enablement 

• Provide templated social and promotional assets for franchisees

• Create downloadable toolkits and ready-to-use graphics

• Ensure materials are easy to deploy locally while protecting brand integrity

What We’re Looking For:

• Strong graphic design skills (Adobe Creative Suite, Canva, Figma, or similar)

• 2–5+ years’ experience in social media, digital content, or creative design

• Experience managing business social media accounts

• High attention to detail and deadline management

• Ability to manage multiple campaigns simultaneously

Details

• Compensation: $2,000 to $3,000 monthly

• Schedule: Monday to Friday, 8am to 5pm EST

• Perks: US holidays observed, up to 10 business days of PTO