Posted today
At Near
At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About the Company:
Our client is TrovaTrip, a global leader in the travel and marketplace sector, helping businesses, travelers, and creators through their innovative platform. They work as a global team to create meaningful impact. With innovation and collaboration at their core, they are transforming how group travel is organized and building brighter futures for their community.
About the Role:
We’re looking for a Senior Performance Marketing Manager who combines technical mastery with grit and confidence. You’ll own all paid media campaigns, generate channel and creative strategy, and collaborate with product teams to optimize the full conversion funnel. This role requires someone who is proactive, solution-oriented, takes initiative in the face of ambiguity, and delivers high-quality results even when challenges arise.
You Will:
Own and scale direct-response paid media campaigns across Meta Ads (~60%) and Google Ads (~40%).
Analyze performance data continuously to identify opportunities, troubleshoot underperformance, and determine what to test next.
Partner closely with the Head of Product and Marketing to oversee overarching marketing strategy and expand into new channels, including LLMs.
Ideate on new channels and ad creatives to test, bringing a strong point of view on what converts.
Work cross-functionally with product and engineering teams to optimize the full conversion funnel and address down-funnel performance.
Manage a monthly ad spend budget of around $20,000, focusing heavily on business outcomes and metric-driven results.
About You:
Your Background:
Senior-level experience running paid direct-response campaigns on Meta and Google Ads, with a strong portfolio showcasing specific campaign results and business outcomes.
Deep knowledge of data analysis, campaign optimization, and performance marketing strategies.
Strong understanding of direct-response advertising, audience targeting, and ROI optimization.
Excellent communication skills — comfortable in a distributed, English-speaking environment.
Self-motivated, proactive, and emotionally mature — you take ownership of outcomes and dive deep into metrics.
Able to thrive under stress and manage complex, ambiguous situations with a hands-on approach.
Nice to Have:
Proficiency with SQL for data querying and analysis.
Experience operating within marketplace, subscription, or e-commerce environments managing real budgets.
Familiarity with expanding paid acquisition into emerging channels like LLMs.
Compensation & Benefits:
Compensation: in USD
100% Remote
Benefits: US holidays and 10 days PTO