At Near, we help top talent in Latin America find remote roles with U.S. companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About Our Client
Our client, is a U.S.-based management organization that supports and oversees multiple businesses across different industries. Its team provides centralized operational, marketing, and administrative support to a portfolio of brands, helping each company strengthen its customer experience and grow its business.
About the Role
We're looking for a Website & Lifecycle Marketing Specialist to support the digital presence and customer communication efforts of four brands.
This person will own routine website management and lifecycle marketing execution across all four brands, including website updates, landing pages, email campaigns, automated workflows, forms, content publishing, review management, and performance tracking.
The ideal candidate combines strong writing and editing skills with hands-on experience managing website content, email marketing platforms, CRM workflows, and digital customer journeys. This is an execution-focused role for someone who is highly organized, detail-oriented, and comfortable managing recurring digital projects and deadlines across multiple brands.
What You'll Do
Website Management
- Complete routine website edits and content updates across all four brands.
- Create and update landing pages, service pages, location pages, blogs, banners, forms, and calls to action.
- Maintain accurate company, service, location, promotional, and contact information.
- Regularly review websites for outdated content, broken links, formatting issues, and other content-related problems.
- Apply approved on-page SEO practices when publishing or updating content.
- Document website changes and maintain organized records of updates.
- Coordinate larger development, hosting, or technical SEO needs with external developers, agencies, or vendors.
Email & Lifecycle Marketing
- Build, format, test, schedule, and send newsletters, promotional emails, and approved customer communications.
- Reproduce approved newsletter content and design direction accurately within the appropriate email marketing platform.
- Create and maintain automated drip campaigns for leads, customers, caregivers, referral partners, and other approved audiences.
- Develop communication journeys based on lifecycle stages, customer behavior, services, and company goals.
- Maintain audience lists, segments, tags, workflows, consent records, unsubscribe processes, and communication schedules.
- Regularly review automations to ensure triggers, timing, links, routing, and messaging remain accurate.
- Monitor email performance, including deliverability, opens, clicks, conversions, unsubscribes, and other relevant metrics.
- Identify opportunities to improve customer communication and lifecycle engagement.
Content & Blogging
- Write, edit, format, and publish blog posts, website copy, newsletters, and email content.
- Maintain a prioritized content schedule based on direction from the Marketing Manager and active business needs.
- Research relevant topics and content opportunities for each brand.
- Repurpose approved company information into useful website and email content.
- Work with the Marketing Manager and other team members to obtain approved graphics, photography, video, and campaign assets.
- Maintain a consistent tone and brand voice across all digital communications.
Reporting & Data Practices
- Monitor website traffic, form submissions, landing-page activity, email performance, and conversion trends.
- Prepare concise monthly performance reports highlighting results, observed issues, and opportunities for improvement.
- Maintain accurate tracking across websites, forms, landing pages, and email campaigns.
- Follow applicable email-consent, unsubscribe, accessibility, confidentiality, and data-handling requirements.
- Protect customer, patient, employee, and company information across all marketing systems and platforms.
- Do not place protected patient information or other restricted information into marketing systems unless the platform and process have been expressly approved for that use.
Project Coordination
- Manage assignments, recurring projects, and deadlines across four brands using the department's project-management system.
- Maintain organized records of website changes, email campaigns, workflows, links, and digital assets.
- Coordinate with the Marketing Manager, Digital Marketing Specialist, Social Media Managers, Marketing Operations Coordinator, external agencies, and company leadership.
- Complete quality-control reviews before publishing or sending customer-facing materials.
- Proactively communicate progress, missing information, potential delays, and items requiring approval.
- Follow established approval processes and maintain confidentiality when working with customer, patient, employee, and company information.
Review Management
- Manage and monitor online customer review platforms across all four brands.
- Help develop and implement strategies to increase the volume and quality of positive customer reviews.
- Collaborate with internal teams to encourage and support proactive customer review requests.
- Monitor review activity and identify opportunities for improved customer engagement and reputation management.
What We're Looking For
- Experience managing website content through WordPress or a similar CMS.
- Hands-on experience building and managing email campaigns, newsletters, and automated workflows.
- Familiarity with CRM, email marketing, form-building, and analytics platforms.
- Strong written English, with excellent writing, editing, proofreading, and content-formatting skills.
- Basic understanding of SEO, landing-page structure, conversion tracking, and digital customer journeys.
- Strong organizational and project-management skills.
- Ability to manage multiple brands, projects, recurring responsibilities, and deadlines simultaneously.
- Strong attention to detail and commitment to quality control.
- Ability to work independently and proactively in a fully remote environment.
- Reliable internet connection and consistent availability during required U.S. Central Time working-hour overlap.
Preferred Background
- Experience supporting U.S.-based companies or working with international teams.
- Experience managing digital marketing for multiple brands or business units.
- Experience with HTML/CSS.
- Familiarity with Google Analytics and/or Google Tag Manager.
- Experience with design or content tools such as Canva.
- Experience with CRM and marketing automation platforms.
- Basic understanding of conversion optimization and digital lead-generation strategies.
- Experience managing online reviews or reputation-management initiatives.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred but not required.
What’s in It for You?
- Competetive USD compensation.
- 100% remote work as an independent contractor.
- Opportunity to support the digital presence of four U.S.-based brands.
- Work across website management, email marketing, automation, content, and digital customer journeys.
- Opportunity to work closely with an experienced marketing team.
- Collaborative environment within a growing U.S.-based management organization.
Working Hours: Monday–Friday, with consistent working-hour overlap with U.S. Central Time.
Ready to apply?
Sign in or create your near profile in under a minute.
