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At Near, we help top talent in Latin America find remote roles with U.S. companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
Our client is a high-performance body care company founded in New York City in 2019. The company designs technical personal care products including deodorants, body washes, and body care products engineered for physically active customers.
The company sells directly through Shopify, as well as through Amazon and a growing retail presence. It is a small, senior team where everyone is close to the numbers and the customer.
The Growth Marketing Manager will own two key engines of the company’s direct-to-consumer business: CRM and paid acquisition.
The primary priority is CRM, including email, SMS, and lifecycle marketing through Klaviyo. The role will also take paid media in-house from the current agency and directly manage Meta and Google Ads.
This is a hands-on role for someone who can build flows, manage campaigns, analyze performance, and make data-driven decisions independently. The ideal candidate has hands-on experience with physical consumer products and understands promotional calendars, including promotions such as free shipping and BOGO offers.
• Own the Klaviyo program end to end, including strategy, calendar, segmentation, copy direction, build, QA, sending, and reporting
• Build and maintain lifecycle flows including welcome, browse abandonment, cart abandonment, post-purchase, replenishment, win-back, and VIP
• Manage flow triggers, exit conditions, segmentation, dynamic content, and testing plans
• Move campaign marketing toward segmented, behavior-driven sends
• Launch and grow SMS as a revenue channel
• Monitor CRM performance metrics including open rate, click rate, revenue per recipient, conversion rate, unsubscribe rate, and spam rate
• Conduct A/B testing of subject lines and apply CRM best practices
• Take over Meta and Google Ads from the external agency and manage paid media in-house
• Manage account structure, audiences, bidding, budget pacing, and creative testing
• Manage approximately $15,000 per month in Meta and Google ad spend
• Build and manage creative testing across different hooks, formats, UGC, static creative, and fragrance-led versus performance-led angles
• Manage Google Search, Shopping, and Performance Max campaigns
• Evaluate additional channels such as TikTok and Pinterest as appropriate
• Make daily and weekly spend decisions based on CPA, ROAS, and blended MER targets
• Coordinate with the Amazon agency to ensure paid search and social efforts across Amazon and DTC are complementary
• Own the DTC performance view using Shopify analytics and ad platform data through Supermetrics and Claude Cowork
• Maintain tracking across pixels, Conversions API, UTM structure, Klaviyo, and Shopify integrations
• Build weekly and monthly reporting for the leadership team
• Run a monthly test-and-learn agenda and communicate findings clearly
• Work closely with the Director of Marketing, CEO, and freelance creative director
• 3–6 years of experience in growth or digital marketing for a DTC consumer brand
• Advanced, hands-on experience with Klaviyo, including flows, segments, dynamic content, A/B testing, and deliverability
• Experience building Klaviyo flow stacks from scratch and demonstrating their results
• Direct experience managing Meta Ads spend and scaling campaigns while maintaining efficiency
• Comfortable working with Google Ads, including Search, Shopping, and Performance Max
• Experience working with physical consumer products; beauty, grooming, fragrance, or personal care experience is a strong plus
• Strong understanding of CRM, email marketing, and SMS marketing
• Experience with Shopify and its ecosystem
• Comfortable with GA4 and reporting platforms such as Supermetrics or Looker Studio
• Strong analytical skills and ability to critically evaluate marketing data
• Strong understanding of promotional calendars for physical consumer goods
• Ability to brief designers and writers and evaluate creative performance
• Self-directed and comfortable working independently in a small, senior team
• Strong English communication skills
• Reliable overlap with U.S. Eastern Time
• Experience bringing paid media in-house from an agency
• Experience with SMS platforms such as Klaviyo SMS, Attentive, or Postscript
• Experience in beauty, grooming, fragrance, or personal care
• Experience with DTC brands selling physical consumer products
• $3,500–$4,000 USD per month, depending on experience and qualifications
• Full-time, long-term opportunity with a U.S.-based company
• Fully remote opportunity
• U.S. Eastern Time overlap
• Approximately 2 weeks of PTO, based on mutual agreement and team overlap needs
• U.S. holidays observed
• Flexibility around local holidays
• Contractor-based role
• 8-minute Hireflix video interview
• One interview with the company owner