Programmatic SEO & Growth Lead

At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

Our client is a fast-growing e-commerce company in the automotive parts space, currently scaling from hundreds of thousands to millions of SKUs. They are building a high-performance, data-driven growth engine and are looking for a Programmatic SEO & Growth Lead to drive scalable organic acquisition and revenue growth.

Overview

This role is primarily focused on owning and scaling programmatic SEO efforts across a massive product catalog, ensuring the business can efficiently generate and optimize thousands to millions of pages.

The ideal candidate is someone who has experience working with large-scale e-commerce SEO, understands how to build automated and data-driven SEO systems, and can collaborate closely with developers and data engineers to execute at scale.

While the main priority is SEO, this role will also have exposure to broader growth initiatives (paid media, lifecycle, and retention), making it a great opportunity for someone with a strong SEO foundation and a growth mindset.

Responsibilities

Programmatic SEO & Organic Growth (Primary Focus)

• Design and execute programmatic SEO strategies for large-scale e-commerce catalogs (hundreds of thousands to millions of SKUs)

• Define and implement scalable page generation frameworks (templates, internal linking, metadata, structured data)

• Collaborate with data engineers and developers to automate SEO workflows and page creation

• Optimize site architecture, indexing, and crawlability for high-volume environments

• Identify opportunities for high-impact organic growth through data analysis and search trends

• Monitor and improve rankings, traffic, and conversion performance across large keyword sets
   

Cross-Functional Collaboration

• Work closely with engineering and data teams to define technical SEO requirements and execution plans

• Translate business and SEO needs into clear technical specifications

• Support the development of AI-driven content workflows for scalable content generation

Growth & Revenue Support (Secondary / Nice to Have)

• Contribute to broader growth initiatives, including:

  • Google Ads / Shopping campaigns (strategic input)

  • Lifecycle marketing (email/SMS) in collaboration with other stakeholders

• Help identify and prioritize high-ROI growth opportunities across channels
   

Content & Industry Alignment (Nice to Have)

• Guide content creation to ensure it aligns with industry terminology and user intent

• Develop or refine content strategies that position the company as a trusted source in the automotive parts space
   

Skills & Qualifications

• 4+ years of experience in SEO, with strong exposure to programmatic or large-scale SEO environments

• Proven experience working with large product catalogs or high-volume page generation

• Strong understanding of:

  • Technical SEO (indexing, crawlability, site structure)

  • On-page optimization at scale

• Experience collaborating with developers and/or data engineers

• Data-driven mindset with the ability to identify scalable growth opportunities

• Strong ownership and ability to work autonomously in a remote environment

Nice to have

• Experience with e-commerce SEO (especially large catalogs / marketplaces)

• Familiarity with Google Ads / Shopping feeds

• Exposure to lifecycle marketing (email, retention strategies

• Experience leveraging AI tools for content generation or SEO workflows

• Basic understanding of automotive parts or mechanical concepts

Schedule:  full time overlap with US time zones (Central Time), though some flexibility is allowed

 

Perks - What’s in it for you?

• Full-time, remote position.

• Flexible PTO policy (to be aligned with the candidate)