Posted today
About the role
The Digital Marketing Specialist is responsible for the hands-on execution of client campaigns across paid media, email, and web. The role operates across several client accounts concurrently, translating agency briefs into launched campaigns, deployed email programs, and published landing pages, and reporting on performance in a client-ready format.
This is an execution-focused position. Strategic direction, client relationships, and all client-facing communication are managed by agency leadership.
Goals:
Key Responsibilities
Paid Media — Meta and Google
• Build, launch, and manage campaigns in Meta Ads Manager and Google Ads across multiple client accounts.
• Structure conversion-optimized campaigns for ecommerce clients and lead-optimized campaigns for service-based clients.
• Write, test, and iterate advertising copy in English; source, brief, or assemble creative assets.
• Manage product catalogs, feeds, and shopping campaigns for ecommerce accounts.
• Configure geo-targeting, call tracking, and Google Business Profile assets for local service accounts.
• Monitor performance daily and adjust budgets, bids, audiences, and creative in response to results.
• Document optimization decisions and their measured impact.
Email and Lifecycle Marketing
• Build and deploy campaigns across client accounts.
• Develop and maintain ecommerce automations including welcome, abandoned cart, post-purchase, and win-back flows.
• Develop and maintain lead-generation automations including nurture, follow-up, and reactivation sequences.
• Manage segmentation, list hygiene, and deliverability standards.
• Maintain strict separation of data and assets between client accounts.
Web, Landing Pages, and Design
• Build and update client landing pages and website sections to a mobile-first, on-brand standard.
• Design or assemble the visual assets required for campaigns, emails, and pages.
• Apply on-page SEO and page-speed best practices.
• Implement and validate tracking end to end, including pixels, conversion events, UTM parameters, and form and call tracking.
Reporting
• Produce recurring performance reports summarizing results, insights, and recommended actions.
• Ensure all written output meets a standard suitable for direct delivery to clients.
Required Qualifications
•Hands-on digital marketing execution experience in an agency, in-house, or freelance capacity.
• Demonstrated management of Meta Ads and Google Ads campaigns with meaningful budget responsibility.
• Proficiency in a marketing automation platform. ActiveCampaign preferred; Klaviyo, HubSpot, Mailchimp, or ConvertKit accepted.
• Demonstrated ability to build and publish landing pages using Webflow, Framer, WordPress, Shopify, or an equivalent platform.
• Working design capability sufficient to produce campaign and page assets independently, using Figma, Canva, Adobe Creative Suite, or equivalent.
• Advanced English proficiency , written and spoken.
• Demonstrated capacity to manage multiple concurrent accounts and deadlines without direct supervision.
• Reliable high-speed internet connection and a work environment suitable for scheduled video calls.
Preferred Qualifications
• Prior agency experience managing a portfolio of concurrent client accounts.
• Experience serving both ecommerce and local service business clients.
• Demonstrated experience designing and building automated workflows using AI tools.
• Working-level editing of content and creative assets, including short-form video, imagery, and multi-format ad adaptations.
• Google Ads, Meta Blueprint, or comparable platform certification.
• Experience with conversion rate optimization and structured A/B testing.
• Working knowledge of CRM systems and lead-routing configuration.
Core Competencies
Concurrent Account Management
Ability to hold the context, objectives, and brand standards of several distinct clients simultaneously, and to move between them without degradation in quality or responsiveness.
Analytical Judgment
Ability to interpret performance data independently and act on it, distinguishing statistically meaningful movement from routine variance.
Written Communication
Ability to produce advertising copy and performance reporting in English at a standard suitable for a United States client audience.
Applied AI Fluency
Applied use of AI tooling — including Claude, ChatGPT, and AI-native design and automation platforms — to build automated workflows that remove recurring manual work. This extends beyond using AI to draft copy or generate assets: candidates are expected to demonstrate workflows they have designed, built, and put into production, with quantified time savings.
Discretion
Sound handling of client advertising accounts, customer data, and commercially sensitive information. Confidentiality and non-solicitation obligations apply under contract.