Media Buyer

At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company:

Our client, Sunrise Education Group (SEG), provides back-office support—including marketing, HR, billing, and operations—for a growing portfolio of early childhood education schools across multiple states. They are a lean, fast-moving team operating at an exciting stage of scaling their marketing function and expanding their school network. With collaboration and growth at their core, they are transforming how schools attract and enroll families, building brighter futures for communities and young learners.

About the Role:

We’re looking for a Media Buyer / Digital Marketing Specialist who combines hands-on paid advertising expertise with a growth-hacking mindset. You’ll own paid advertising performance across a multi-school brand portfolio (currently 10+ and scaling), manage Meta and Google Ads campaigns end-to-end, write high-converting copy, and report directly to the Director of Marketing. This role requires someone who is curious, coachable, energized by a startup-paced environment, and ready to take full ownership of campaign outcomes.

You Will:

• Plan, launch, and manage paid advertising campaigns end-to-end across Meta Ads and Google Ads for a multi-school portfolio.

• Write and optimize ad copy, landing page copy, and creative briefs as a core part of your day-to-day role.

• Monitor campaign performance daily/weekly and implement data-driven optimizations (budget allocation, audience refinement, bid strategies, and creative testing).

• Apply a growth hacking approach: execute structured tests, kill underperforming assets quickly, and scale winning strategies.

• Leverage AI tools (ChatGPT, Claude, etc.) and effective prompting to accelerate campaign builds, copy iterations, reporting, and creative testing while maintaining top quality.

• Support broader digital marketing initiatives, including SEO, SEM, and AEO (AI-driven/answer engine optimization).

• Assist with social media management across assigned school brands, including content calendars, posting, and community engagement.

• Stay up to date with platform algorithm changes, ad policy updates, and emerging best practices, proactively introducing new tactics to the team.

• Report on campaign performance, key metrics (CPL/enrollment benchmarks), and portfolio-wide trends to the Director of Marketing.

About You:

Your Background:

• Hands-on experience running and managing paid advertising campaigns in Meta Ads Manager and Google Ads.

• Strong English fluency with exceptional copywriting skills and a proven ability to write ad copy that converts.

• Working knowledge of core digital marketing principles (SEM, SEO, and familiarity or willingness to learn AEO).

• Demonstrated experience utilizing AI tools (ChatGPT, Claude) with structured prompting to streamline marketing workflows.

• Experience in organic social media management (content planning, posting, and community engagement).

• Strong growth mindset: curious, coachable, and eager to expand your scope and level up your skills as the portfolio scales.

• Comfortable in a fast-paced startup environment, with the resilience to manage tight deadlines or enrollment push periods.

Nice to Have:

• Tech/AI savvy with a quick ability to adopt new platforms and emerging tools beyond core LLMs.

• Prior experience in marketing for education, childcare, or location-based multi-site businesses.

• Familiarity with reporting and analytics dashboard tools.

• Basic understanding of CMS and landing page builders (e.g., WordPress, Elementor).