Posted 2w ago
At Near
At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About the client:
Our client is a boutique eCommerce technology and services company providing end-to-end digital operations for some of the most respected manufacturers and retailers in the adult toy Industry (adult lifestyle and wellness). Our team thrives in an environment where adaptability, resourcefulness, and pride in rolling up our sleeves are core values.ing how audiences engage with sexual wellness and building a modern, tasteful standard for adult retail.
About the Role:
We’re looking for a Senior Email Marketing Specialist who combines strategic mastery with hands-on execution to own and scale our end-to-end email marketing program across a portfolio of brands. In this highly autonomous role, you will define channel strategy, build high-converting automated flows, and collaborate cross-functionally with design, merchandising, and leadership teams. This role requires someone who is proactive, highly analytical, and completely comfortable managing messaging and campaigns for adult and sexual wellness products in a tasteful, professional manner.
You Will:
Own the end-to-end email marketing strategy across a portfolio of brands, including campaign calendars, segmentation, automation flows, and list growth.
Build, test, and deploy campaigns and lifecycle flows (welcome series, abandoned cart, post-purchase, win-back, re-engagement) directly in Dotdigital.
Develop and refine customer segmentation and personalization strategies to maximize engagement and revenue per email.
Run continuous A/B and multivariate tests on subject lines, content, send times, and design to optimize KPIs.
Ensure deliverability best practices, list hygiene, authentication, and sender reputation across all brands.
Maintain each brand’s distinct voice while ensuring compliance with adult content standards, avoiding spam filters, and adhering to platform restrictions.
Collaborate cross-functionally with design, content, and merchandising teams via Slack and Google Suite to align email initiatives with broader marketing campaigns.
Analyze campaign performance, translate data into actionable insights, and report revenue impact directly to executive leadership (COO).
About You:
Your Background:
5+ years of dedicated email marketing experience, including 2+ years working hands-on within an ESP (Dotdigital experience strongly preferred).
Proven track record in e-commerce or DTC environments, successfully driving measurable revenue through lifecycle marketing.
Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
Comfortable and professional working with adult novelty and sexual wellness products and messaging.
Strong copywriting skills and meticulous QA instincts — catching broken links, typos, and formatting errors before deployment.
Highly self-directed, comfortable owning a channel with minimal oversight, and capable of managing multiple brand voices.
Excellent communication and collaboration skills within distributed teams using Slack and Google Suite.
Nice to Have:
Experience managing email marketing for multiple brands or distinct business units simultaneously.
Hands-on experience with Google Analytics 4 (GA4) for campaign and conversion tracking.
Familiarity with SMS marketing or adjacent lifecycle/retention channels.
Basic knowledge of HTML/CSS for email template troubleshooting and rendering fixes.
Compensation & Benefits:
Compensation in USD
Benefits: 100% remote work flexibility, collaborative team environment + health insurance refund
PTO + Holidays