Senior Creative Strategist

Senior Creative Strategist

• Remote (Latin America-based)

• Compensation: $5,000 - $7,000 USD per month, depending on experience, plus performance and milestone bonuses

• Full-time, US hours overlap, Contractor

• Tech Stack: Meta Ads, Premiere Pro, After Effects, CapCut, Figma, Photoshop

At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company

Our client is a newly funded direct-to-consumer e-commerce brand in launch mode, built by operators who have done this before. One of their co-founders owns and operates multiple eight and nine figure e-commerce brands and has personally taken a DTC brand past $100M in revenue. The remaining partners recently sold the performance marketing agency they built. Between them, they have spent tens of millions of dollars on Meta and developed the acquisition playbooks that other brands copy. They are backed by significant funding and scaling toward $100M in revenue over the next two to three years. 

This is their first major hire, and one of the most important for them. 

About the Role

The Senior Creative Strategist owns creative strategy and production for the brand's paid acquisition. Working directly with the founders, you will build our creative engine from zero: the research, the angles, the concepts, the briefs, the creator network, and the testing cadence that will produce hundreds, and ultimately thousands, of creative assets. This is a build seat, not a maintenance seat. Paid acquisition efficiency is the single largest determinant of whether this brand reaches its target, and creative is the largest lever on it. You will own that lever. As the operation scales, you will hire and lead the team beneath you: designers, editors, producers, and support staff, funded by us and selected by you. 

Key Responsibilities

• Creative strategy. Own end-to-end strategy for paid social: market and competitor research, angle development, hooks, concepts, briefs, and structured iteration driven by performance data.

• Creative volume. Ideate, brief, and ship a high volume of concepts across UGC, static, and video formats, at a cadence that supports continuous testing.

• Creator operations. Source, vet, brief, and manage UGC creators and content partners at scale, including turnaround standards, cost per asset, and quality control.

• Direct response copywriting. Write the scripts, hooks, headlines, and ad copy yourself. This is a handson requirement, not an oversight function.

• Performance analysis. Work daily in Meta Ads Manager and reporting tools to diagnose creative performance, identify winning angles, scale what works, and retire what does not.

• Team building. Recruit, onboard, and manage the supporting creative team as output scales. We will fund whatever headcount the operation requires.

• Systems and process. Establish the pipelines, briefing standards, asset libraries, and documentation that allow creative output to scale without loss of quality.

Required Qualifications

• Five or more years as a Creative Strategist, Senior Creative Strategist, or Creative Director for DTC ecommerce brands, or at an agency operating at that level.

• A portfolio that clearly evidences creative work for brands scaling over $10M in revenue.

• Demonstrated command of performance creative on Meta, including creative testing methodology, iteration frameworks, hook and hold rate diagnostics, and CPA accountability.

• Proven experience sourcing and managing UGC creators and content partners at volume.

• Strong direct response copywriting ability, evidenced by work you personally wrote.

• Fluent professional English, written and spoken.

Preferred Qualifications

• Hands-on video editing and design capability (Premiere Pro, After Effects, CapCut, Figma, Photoshop).

• Executing yourself materially increases your speed and your value in this role.

• Demonstrated use of AI tools to increase creative throughput and quality: AI-assisted editing, generative image and video, synthetic voiceover, scripting, and rapid variant generation.

• Prior experience managing or building a creative team or department.

• Experience in the supplements, health, or wellness categories.

Who Thrives in this Role

We're looking for someone who brings real output and sharp judgment to the table. The person who does best here sees volume and quality as things that reinforce each other, not a tradeoff, and naturally moves ahead of what's asked because they're already thinking about what's next. We especially love working with people who bring ideas the founders haven't thought of yet.

If you've owned creative for a brand and watched it grow because of the work you did, we'd love to talk. We're paying at the top of the market for this role in Latin America, on purpose. We want to work with the best creative strategists in the region, and we've built the offer to reflect that. 

Compensation & Benefits

• Compensation: Base salary of $5,000 - $7,000 USD per month, dependent on experience and demonstrated capability. 

• Performance bonus tied to qualifying ad spend, meaning every dollar spent on creative you made or briefed that runs at or below target CPA. Full structure provided during the interview process.

• Milestone bonuses at defined brand revenue thresholds. 

• Dedicated budget to hire your own supporting team, as needed 

• Benefits:

  • Unlimited paid time off.

  • US Holidays + some local Holidays