At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About the Company:
Our client is an innovative company in the insurance / fintech space, helping customers and landlords move through important financial and policy-related workflows through operationally strong systems and communication processes. They work as a collaborative team to improve lifecycle communications, performance tracking, and customer action across the business.
About the Role:
We’re looking for an Email Marketing Operations Manager to own the execution and optimization of email communications for existing customers. This person will build targeted, personalized email campaigns that drive product adoption and usage across customer segments.
This is a hands-on role for someone who can work deeply in HubSpot, build and modify templates using HTML/CSS, navigate complex customer data, and partner with internal teams to turn campaign needs into effective email programs.
You Will
- Build, send, and optimize email campaigns in HubSpot
- Create, update, and maintain reusable email templates and modules using HTML/CSS
- Support lifecycle, transactional, and re-engagement email programs focused on driving customer usage
- Use customer and product data to segment audiences and personalize email communications
- Partner with brand and event marketing teams to execute campaign requests and translate business needs into email requirements
- Own A/B testing, email QA, proofreading, deliverability monitoring, and list hygiene
- Evaluate campaign performance and recommend improvements beyond open rates, including engagement and downstream usage
- Navigate a complex data model to identify the right audiences, product lines, and customer use cases
- Improve high-volume recurring communications as well as lower-volume, targeted campaigns
- Support HubSpot configuration related to workflows, lead routing, qualification, and scoring as needed
About You
Your Background
- 4–6+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing operations
- Strong hands-on HubSpot experience
- Proven experience building and modifying email templates with HTML and CSS, beyond drag-and-drop tools
- Experience with segmentation, personalization, automation workflows, and lifecycle email programs
- Strong knowledge of A/B testing, email deliverability, list hygiene, and campaign QA
- Comfortable working with complex customer data and identifying audiences based on products, deals, and usage
- Experience in a B2B or B2B-to-C technology company, ideally with 500–1,500 employees
- Strong verbal and written communication skills, including proofreading and cross-functional collaboration
- Detail-oriented, proactive, and able to work independently as the role develops
Nice to Have
- Experience with HubL
- Experience building HubSpot modules and reusable components
- Familiarity with data architecture, lead routing, lead scoring, and marketing automation configuration
- Experience supporting product adoption or customer engagement campaigns
- Background in a marketing operations, go-to-market engineering, CRM marketing, or lifecycle marketing role
Compensation & Benefits:
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Competitive compensation in USD
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20 days of PTO + 4 holidays
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Work laptop
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Excellent and dynamic work environment
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Career development opportunities
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