Director of Marketing
- Remote (Latin America-based)
- Full-time, 9am–5pm EST, Contractor
- Tech Stack: Meta Ads, GoHighLevel, Keap, Zapier, Slack, Google Workspace, Calendly, custom in-house CRM
At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About the Company:
Our client is an innovative company in the short-term rental space, focused on driving growth through strong marketing strategy, campaign execution, and operational efficiency. They are scaling their team and looking for a marketing leader who can bring structure, momentum, and strong team leadership to the function.
About the Role:
We’re looking for a Director of Marketing who can lead strategy, manage the existing marketing team, and bring stronger structure and accountability to the department. You’ll work closely with the CEO, who is currently overseeing revenue and marketing, and collaborate with the Marketing Operations Lead plus the broader VA team to improve execution across campaigns, content, and reporting. This role requires someone proactive, strategic, and comfortable taking ownership of both people management and marketing direction.
You Will:
- Lead the marketing function and serve as the main owner of strategy and execution
- Manage the Marketing Operations Lead and a team of 4 VAs supporting graphic design, social media, newsletters, and Facebook monitoring
- Build and improve marketing strategy based on channel performance, ROI, and business priorities
- Analyze campaign performance and recommend how to allocate ad spend more effectively
- Monitor market and industry trends, especially in short-term rentals, to identify opportunities
- Oversee copywriting, scripting, proofreading, and overall messaging quality
- Review creative output and provide clear feedback to design and content support team members
- Create structure, accountability, and proactive follow-up within the marketing team
- Lead weekly marketing meetings and keep leadership informed on progress, priorities, and blockers
- Partner with internal stakeholders and external support involved in paid media and campaign execution
About You:
Your Background:
- Strong experience in marketing leadership, ideally at Head of Marketing or Director of Marketing level
- Proven experience building or owning marketing strategy across multiple channels
- Strong understanding of ad spend allocation, campaign performance, ROI, and funnel performance
- Experience managing teams and creating accountability across internal contributors
- Strong copywriting, scripting, proofreading, and content review skills
- Ability to assess and guide creative work, even without being a designer
- Comfortable working with tools such as Meta Ads, GoHighLevel, Keap, Zapier, Slack, Google Workspace, and CRMs
- Excellent communication skills — comfortable leading meetings and working in an English-speaking environment
- Proactive, organized, and confident taking initiative without waiting for direction
- Able to bring structure to a growing team and operate well in a fast-moving environment
Nice to Have:
- Experience in the short-term rental industry
- Experience working with custom-built CRMs or internal operating systems
- Exposure to Google Ads or newer channels such as ChatGPT ads
- Experience working with distributed or remote support teams
- Background working in scaling businesses where processes are still being refined
Compensation & Benefits:
- Benefits:
- 15–20 days of PTO recommended
- US holiday schedule preferred
- Religious or local holiday exceptions can be handled case by case
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