Retention Marketing Manager

Retention Manager

• Remote (Latin America-based)

• Compensation: Competitive compensation in USD.

• Full-time, 9–5 PST, Contractor.

• Tech Stack: Klaviyo and SMS with Postscript, GA4

At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company

James Oro makes eyewear and jewelry for men, out of Los Angeles, rooted in hip-hop and LA street culture. They sell directly on Shopify Plus, Amazon, and through social storefronts. The business is profitable, growing, and small enough that one person's work is visible in the numbers within a week.

They’re not an agency-run brand. Media buying, retention, CRO, and creative strategy all happen in-house.

About the Role

We're looking for a Retention Marketing Manager (or a marketing generalist whose deepest skill is retention) who can own our lifecycle program end to end and is comfortable flexing into other marketing work. You'll own and improve retention initiatives across email, SMS, loyalty, flows, and campaigns, while collaborating closely with the marketing manager, designers, and the broader marketing function. This role requires someone who is proactive, disciplined, adaptable, and comfortable operating as a generalist in a small team where priorities evolve and impact is highly visible.

What you'll own

Retention and lifecycle 

Klaviyo (email) and Postscript (SMS), plus the loyalty and referral side. Our organic monthly repurchase baseline is low single digits, and most lifetime repurchases currently happen during promotional events. Your mandate is to increase our LTV: flow architecture, segmentation, product-led cross-sell from eyewear into jewelry, and lifecycle programming aimed at the months-5-through-17 window where we see the most upside. 

Comfort wearing other hats

Landing page or PDP copy, light CRO, helping brief creative, pulling reports. You don't need to be expert level at any of these, just willing and capable. You'll work alongside the Head of Growth on paid channels as needed, but you won't own paid search or paid social.

Measurement, attribution, and reporting 

Post-purchase survey data, GA4, Shopify UTM journeys, Supermetrics dashboards, and server-side/first-party tracking through Aimerce. You'll run the weekly performance readout for the team and the founder — pacing, drivers, risks, decisions needed  and you'll be the first person to notice when a channel turns before the monthly report says so. The infrastructure is built out here; you just need to take it over.

Promotional calendar execution 

We run a handful of large promotional moments a year (BOGO, holiday, GWP mechanics). You’ll work in conjunction with our Marketing Manager to prepare for them and suggest campaigns and seasonal moments.

Who you'll work with

• Head of Growth
• Marketing Manager
• Influencer Marketing Team 
• Creative Strategist & Video Editor
• Founder / Creative Director
• Operations Team

About You:

Your Background

• Meaningful time owning retention/lifecycle marketing at a DTC or e-commerce brand doing $5M+ annually (agency background is fine if you can point to a brand at that scale you personally managed)
• Klaviyo end to end: flows, campaigns, segmentation, list health, deliverability. Non-negotiable
• SMS on Postscript, same depth expected as Klaviyo
• Retention strategy tied to revenue: repeat purchase rate, LTV, win-back, post-purchase, loyalty. You think in cohorts, not just "send more emails"
• Shopify / e-commerce experience
• Clear written & verbal communication
• A demonstrable habit of using AI tools in your actual workflow, analysis, modeling, drafting, QA. Be ready to walk us through something specific you built

Nice to Have:

• Hands-on Google Ads / PMax / Shopping / Merchant Center experience, a plus if you have it
• Paid social exposure
• CRO tooling (Intelligems, Shopify A/B testing, Clarity or similar session analytics)
• SQL, or comfort in Supermetrics / Looker Studio building your own reporting
• Managed someone before, or been the de facto senior person on a small team
• Apparel, accessories, jewelry, or eyewear, bonus if you understand a variant-heavy catalog
• Genuine interest in the culture the brand comes from

Compensation & Benefits:

• Competitive compensation in USD.

• Benefits:

  • Remote-first work environment

  • 12 days PTO + US Holidays

  • 9am - 5pm PT

  • High visibility and potential upward mobility in a small team