Local SEO Specialist

100% remote | LATAM | Contractor

About Near

Near is a specialized recruitment agency connecting top-tier talent in Latin America with growing companies in the U.S. We focus on aligning candidates’ skills with our clients’ business goals while ensuring a smooth and efficient hiring process.

About the Client

Our client is a rapidly growing digital marketing agency specializing in custom web design, SEO, SEM, and lead generation for dental businesses across the U.S. They help local practices improve their online visibility, generate more qualified leads, and grow their businesses through data-driven digital marketing strategies.

They are looking for a Local SEO Specialist who can support the execution of local SEO strategies, optimize client visibility, and contribute to measurable improvements across multiple accounts.

About the Role

This is a hands-on, execution-focused role responsible for supporting local SEO initiatives across multiple client accounts. The ideal candidate has a strong foundation in SEO and local search, enjoys working in the details, implementing improvements, analyzing results, and continuously developing their expertise.

This person will work closely with the team to optimize Google Business Profiles, improve local search rankings, implement website SEO improvements, and support lead generation efforts for dental businesses.

Responsibilities

• Execute local SEO tasks across multiple client accounts, focusing on Google Business Profile optimization, Google Maps visibility, and lead generation.
• Perform SEO audits of websites and Google Business Profiles, identifying opportunities across content, citations, backlinks, technical SEO, and on-page optimization.
• Implement SEO improvements, including metadata updates, internal linking, service pages, location pages, and content recommendations.
• Monitor keyword rankings, local visibility, traffic, and lead performance using SEO tools and analytics platforms.
• Support Google Business Profile improvements, including categories, services, photos, reviews, business information, and local ranking factors.
• Assist with local SEO strategies involving citations, reputation management, content optimization, and link-building opportunities.
• Support Google Ads and paid media initiatives by analyzing performance, identifying opportunities, and collaborating with the team.
• Create reports and communicate SEO insights, progress, and recommendations clearly.
• Maintain organized workflows, task tracking, SOPs, and client documentation to ensure consistent execution.
• Research competitors and identify opportunities to improve client rankings and local visibility.
• Continuously learn and develop expertise in SEO, Google Business Profile optimization, and digital marketing best practices.

Requirements

Must-Have

• 4-7 years of hands-on experience in SEO, with experience supporting local SEO initiatives.
• Advanced English proficiency.
• Experience optimizing Google Business Profiles and improving local search visibility.
• Understanding of Google Maps ranking factors, local SEO best practices, citations, reviews, service pages, and location pages.
• Familiarity with SEO tools such as Google Search Console, Google Analytics, Google Business Profile, SEMrush, BrightLocal, Screaming Frog, Ahrefs, or similar platforms.
• Strong communication skills and ability to clearly explain SEO concepts, recommendations, and progress.

Nice-to-Have

• .Experience performing SEO audits and implementing on-page SEO improvements.
• Experience working with local service businesses such as dental, healthcare, legal, restaurants, or home services.
• Experience working in an agency environment managing multiple client accounts.
• Familiarity with Google Ads or paid media campaigns.
• Experience with WordPress and basic website updates.
• Knowledge of link-building strategies and local outreach.
• Experience with tools such as Local Falcon, Local Viking, CallRail, Moz, or Sitebulb.
• Experience communicating directly with clients or internal stakeholders.

Benefits & Work Details

• Compensation in USD, depending on experience.
• 100% remote contractor position.
• Paid time off: 14 days PTO + Paid Christmas week + 4th of July week + U.S. holidays.
• Work schedule: 9 AM – 5 PM Mountain Standard Time (some flexibility for overlapping hours with the U.S. team).

If you have experience improving local search visibility, optimizing Google Business Profiles, and are excited about growing your SEO expertise while making a measurable impact for local businesses, we’d love to hear from you.