Posted yesterday
Creative Strategist
Remote (North or South America-based)
Compensation: $3,000-$4,000 USD/month
Full-time, Contractor
At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
About the Company:
Our client is a global software holding company that builds and scales consumer digital products across multiple markets. Their EdTech division focuses on creating solutions for college students, using performance marketing to drive growth and deliver meaningful impact.
About the Role:
We’re looking for a Creative Strategist to lead the paid advertising creative strategy for 2-3 brands within the EdTech division. This person will focus on developing high-performing ad concepts, identifying the most relevant audience pain points, and guiding the creative team on what to produce. This is a highly strategic, performance-driven role for someone who can balance creativity with strong business thinking.
You Will:
Develop and lead the creative strategy for paid advertising campaigns
Build weekly paid ad strategies based on product understanding, audience pain points, and campaign goals
Identify and test new creative concepts based on campaign performance and market insights
Work closely with content creators and video editors to produce high-performing ad creatives
Analyze campaign performance and identify creative trends that drive conversions
Continuously test and iterate on creative concepts to improve performance
Collaborate with the media buying team to align creative strategy with campaign objectives
Guide the execution of ad concepts across the creative pod
About You:
Your Background:
Mid-level experience in creative strategy, performance marketing, or paid social advertising
Strong understanding of consumer psychology, audience pain points, and conversion-focused creative strategy
Experience developing or guiding video ad strategy for consumer products
Strong communication and project management skills
Critical thinker with a quality-over-quantity mindset
Comfortable working cross-functionally with content creators, editors, and performance teams
Recently graduated within the last 5 years preferred
Nice to Have:
Experience as a creative strategist in a marketing agency
Experience as a high-performing UGC creator who has grown into a strategic role
Experience as a content lead at a startup or company
Experience in EdTech or with products targeting college-aged users
Recent firsthand experience using learning platforms such as Canvas, Moodle, or similar tools
Familiarity with D2C or B2C environments
Compensation & Benefits:
Compensation: $3,000-$4,000 USD/month
Benefits: 15 days PTO + US holidays