Growth Marketing Manager

Growth Marketing Manager (D2C)

• Remote (Latin America or global, non-U.S.-based)

• Compensation: $5,000–$7,000 USD/month + performance bonus tied to growth targets

• Full-time, Contractor

• Work hours: overlap with U.S. business hours (team based in Arizona), with flexibility

• Tech Stack: Meta Ads, Google Ads, Shopify, Skio, email/SMS platforms, AI tools, analytics dashboards (CAC, LTV, ROAS)

At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company:

Our client is a fast-growing, founder-led U.S. telehealth brand specializing in weight loss, longevity programs, and doctor-supervised at-home treatments, including peptide therapy, sold direct to U.S. consumers. The company is bootstrapped and profitable, with a lean team of around 9 people and a rapid growth trajectory, aiming to 4x revenue over the next year. The culture is fast-paced, AI-native, and built around high achievers with a strong sense of ownership.

About the Role:

We are looking for a Head of Growth to own the entire growth engine of a scaling DTC telehealth brand: paid acquisition, funnel and conversion optimization, retention, and subscription economics. This is an execution-first role for an analytical, hands-on operator who ships landing pages, offers, and tests, not a strategy-only position.

The bar is ambitious: the goal for the first 90-120 days is to double revenue, on the path to 4x for the year.

You Will:

• Own growth metrics end-to-end: new-patient volume, AOV, CAC, and subscription mix

• Design and execute a testing roadmap across landing pages, checkout, pricing, and offers

• Direct paid media strategy across Meta, Google, and emerging channels, owning creative win-rate and new-customer ROAS

• Oversee email/SMS retention and subscription optimization (Skio)

• Set creative strategy and quality standards with in-house designers and creators; brief and edit ad copy, landing page copy, and brand messaging

• Manage and orchestrate the three agencies, progressively bringing performance functions in-house

• Scale affiliate and partnership programs

• Support new product launches for peptide and hormone offerings

• Develop internal AI tools and workflows for growth marketing

• Maintain dashboards for CAC, LTV, payback, and profitability

About You:

Your Background:

• Proven experience scaling U.S. consumer e-commerce/DTC brands with direct revenue ownership (CPG/DTC; not B2B, SaaS, or traditional healthcare)

• Deep expertise in CRO, paid acquisition, lifecycle optimization, and funnel design

• Strong analytical skills with a data-driven approach to decision making

• Strong creative and brand instinct, balancing performance with long-term brand growth

• Solid copywriting judgment (medical expertise not required)

• Expert at orchestrating agencies and contractors; operates at head level while staying hands-on

• Default fluency with AI tools and workflows is non-negotiable

• Genuine passion for consumer health, longevity, and service, with a personal commitment to health

• Polished, professional English for daily work with a U.S. team

Nice to Have:

• Background in health, wellness, or telehealth DTC brands

• Experience bringing agency-run functions in-house and building internal teams

• Familiarity with compliant marketing for regulated health products

Soft Skills:

• High agency and ownership mindset; moves quickly and iterates

• Execution-first: comfortable shipping, testing, and getting hands dirty

• Proactive, type-A, and thrives in a fast-paced, founder-led startup

• Committed to continuous skill development

Compensation & Benefits:

• Compensation: $5,000–$7,000 USD/month, depending on experience

• Performance bonus tied to a growth scorecard

• Full-time, Contractor role

• Fully remote with flexible work arrangements

• Direct partnership with the founder; high autonomy and trust