Creative Strategist

Creative Strategist

• Remote (LATAM-based, aligned to U.S. East Coast hours)

• Compensation: $3,000–$5,000 USD/month + performance-based bonus

• Full-time, generally 8:30 AM–5:00 PM ET, Contractor

• Tech Stack: Meta Ads, Google Ads (Video), Premiere Pro, CapCut.

At Near, we connect top talent in Latin America with exciting remote opportunities at U.S.-based companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About the Company

Our client is a U.S.-based law firm focused on growing its social media presence through high-performing, strategic content. They are building a stronger digital brand across key platforms and want someone who can help drive engagement, visibility, and audience growth through creative execution and strategy.

About the Role

We're looking for a Creative Strategist who can lead growth strategy across our social and paid channels. This role is strategy-first: you'll own the planning, ad campaign management, and performance analysis, and collaborate with our internal team on content direction and execution. Whether you also produce and edit video yourself is flexible, what matters most is that you can build the strategy behind it.

You'll collaborate with managing partners and marketing stakeholders to shape direction, and be the person who knows where to spend, how to spend, and why it's working.

This role requires someone who is analytical, performance-driven, and comfortable owning strategy with a lot of autonomy. You should know how to turn a budget and a calendar into measurable growth.

You Will

• Own social media and paid strategy across Facebook, Instagram, and YouTube (our core channels; LinkedIn is secondary)

• Plan and manage Meta Ads campaigns: targeting, budget allocation, optimization, retargeting, and reporting on CPL, ROAS, and conversions

• Use Google Ads for YouTube campaigns and understand how YouTube (shorts vs. long-form) works alongside Meta

• Build content calendars and scripts, and either produce content directly or direct an internal team/editors on production and posting

• Analyze account performance, prioritizing quality engagement over vanity metrics, and identify ways to improve growth

• Audit existing channels and recommend strategic improvements

• Run A/B testing on creative and ad spend, iterating based on results

• Use AI tools thoughtfully to support strategy and output without sacrificing quality

About You

Your Background

• Hands-on experience running Meta Ads campaigns (Facebook and Instagram), including budget management, targeting, optimization, and performance reporting

• Google Ads / YouTube ads experience 

• Experience building social media strategy and content calendars; scripting and directing content execution

• Video production or editing skills are a plus, whether you produce content yourself or lead others who do

• Experience working with service-based businesses; law firm experience strongly preferred

• Proven track record growing established social accounts with real, organic engagement (not bot-driven)

• Comfortable discussing specific accounts you've worked on and the actions you took to grow them, including followers and engagement

• Strong English communication skills

• Self-directed and comfortable building structure in a new role

• Performance-oriented and motivated by results

Compensation & Benefits

• Compensation: $3,000–$5,000 USD/month + performance-based bonus

• Benefits:

  • 12 days PTO

  • 7 U.S. federal holidays

  • 8:30 AM–5:00 PM ET, Contractor

  • High-autonomy role with strong growth potential tied to performance