Google PPC Specialist

At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
 

Our client is a digital marketing agency that helps businesses grow through data-driven paid media, SEO, and performance marketing strategies. They partner with e-commerce and lead-generation clients to drive measurable results across channels like Google Ads and Meta, combining analytics, creative execution, and optimization to scale revenue and conversions.
 

For a home services business, Google Ads has one job: turn a high-intent search into a phone call or a booked appointment.
We're hiring a hands-on Google Ads / PPC specialist to run our clients' paid search and generate leads — calls and form fills, not clicks and impressions.
This is lead generation, not e-commerce. You're not chasing ROAS on a product catalog. You're driving down cost per lead, driving up lead volume and quality, and keeping the phone ringing for HVAC, plumbing, roofing, electrical, and healthcare clients.
You own your accounts end to end: audits, build, optimization, scaling, and the client story. You'll partner with our copywriter (ad copy), web designer (the landing pages your ads point to), and account managers (client context).
 

- Audit, build, manage, and scale Google Ads campaigns (Search, Local Services Ads / Google Guaranteed, Performance Max, Display, remarketing) across multiple clients - Drive down cost per lead while growing lead volume and quality 

- Keyword and search-term management — match types, negative keywords, and continuous mining to cut wasted spend

- Conversion tracking you can trust — GA4, Google Tag Manager, and call tracking (CallRail or similar), validated before you optimize 

- Close the loop with the CRM — feed booked-job and qualified-lead data back into Google via offline conversion imports, so you optimize toward real revenue, not just form fills 

- Bid strategy and budget allocation — put money where the leads are - Landing page alignment — make sure the destination matches the ad and converts (partner with our web team) 

- Test relentlessly — ad copy, landing pages, bidding, and audiences - Report clearly to clients and flag risks before they surface them 

- Use AI daily to speed up analysis, reporting, and optimization

The Hard Parts 

- It's lead gen, not ROAS. If your background is ecommerce/DTC and product-catalog ROAS, you'll have to rewire how you think. Success here is cheap, high-quality leads — and lead quality is harder to read than a purchase. 

- You own the outcome AND the execution. You're in the accounts every day — auditing, building, optimizing — and you also own the client relationship and the results. No one runs the campaigns for you. 

- Many clients, fast, with real budgets. You'll juggle multiple accounts, each with its own seasonality (AC in July, heating in January) and its own targets. 

- Clients ask about leads when leads are slow. When cost per lead spikes or volume dips, you're the one diagnosing it and explaining the plan. That takes a clear head and a thick skin. 

- Tracking has to be right. If conversion tracking is wrong, every decision after it is wrong. You verify before you optimize. 

 

How You'll Be Measured 

• - Cost per lead — down and stable across your accounts 
• - Lead volume and quality — more good leads (calls, qualified form fills), not just cheap clicks 
• - Client retention — accounts stay because the phone keeps ringing 
• - Account health — clean structure, accurate tracking, tight negatives, well-documented changes

Skills:

•  You have 3+ years running Google Ads / paid search, with results you can show - You can audit an account and know exactly what to fix and in what order - You've managed real budgets and scaled them while holding cost-per-lead targets - You know Search cold — match types, search-term mining, negatives, bid strategies — and can explain your choices 
• - You've run Local Services Ads (Google Guaranteed) for home-services or local clients, setup, lead disputes, and optimization 
• - You've closed the loop with a CRM, feeding offline conversions (booked jobs) back into Google to optimize for revenue 
• - You set up and validate conversion tracking (GA4, GTM, call tracking) yourself - You test relentlessly and let data, not opinion, drive decisions 
• - You communicate results clearly and handle live client conversations with confidence - You use AI daily as a real tool (Claude and similar) 
• - You're fluent in professional English — you'll work daily with a U.S.-based team and U.S. clients