Paid Media Manager

About Near

At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

About Our Client

Our client is a growing U.S.-based marketing company that helps businesses generate demand and increase revenue through performance marketing.

The team combines paid media, creative strategy, and conversion optimization, with a strong focus on understanding what makes customers take action. They are looking for marketers who can think beyond platform execution and connect advertising decisions to broader business and sales goals.

About the Role

We are looking for an experienced Paid Media Manager to own and optimize acquisition campaigns across Google Ads and Meta Ads.

The ideal candidate is not just a media buyer who knows how to manage platforms. They understand marketing, sales psychology, messaging, and creative strategy, and can identify why a campaign is or is not converting.

You will manage campaigns end-to-end, collaborate with the creative team on high-performing ads, analyze results, and recommend improvements across the customer journey. You will also communicate with clients when needed.

Key Responsibilities

• Develop, launch, and optimize paid campaigns across Google Ads and Meta Ads.
• Own campaign strategy, budgets, testing, performance analysis, and reporting.
• Develop and improve ad messaging, copy, hooks, offers, and creative concepts.
• Partner with the creative team to produce ads designed to drive measurable results.
• Identify opportunities to improve landing pages, funnels, and conversion rates.
• Translate campaign data into clear recommendations and next steps.
• Collaborate with sales and marketing teams to align campaigns with business objectives.
• Communicate performance, strategy, and recommendations to clients through Slack and calls when required.

Requirements

Must-Haves

• 5+ years of hands-on paid media experience, with strong expertise in Google Ads and Meta Ads.
• Strong understanding of marketing fundamentals, customer psychology, positioning, and sales principles.
• Proven ability to develop or guide high-performing ad creative and copy.
• Strong experience with campaign optimization, testing, budget management, and performance analysis.
• Experience with lead generation, landing pages, and conversion-focused campaigns.
• Advanced English and confidence communicating with clients and U.S.-based teams.

Nice-to-Haves

• Experience working in a marketing agency or managing multiple client accounts.
• Experience with HubSpot.
• Experience collaborating closely with sales teams.
• Experience with conversion rate optimization or funnel strategy.
• Experience mentoring other media buyers or leading paid media strategy.

Benefits & Work Arrangement

• Compensation: depending on experience and seniority.
• Work arrangement: 100% remote.
• Contract type: Independent contractor.
• PTO: 10 paid days off per year.
• Holidays: U.S. bank holidays.
• Schedule: Full-time with flexibility and availability to collaborate with the U.S.-based team and attend client meetings when needed.
• Opportunity for long-term growth, including the potential to move into a Director-level role or participate in performance-based incentives.

If you are a performance marketer who can combine paid media, creative thinking, and a strong understanding of what drives customers to buy, we’d love to hear from you.