The client's pay per lead ad agency is looking for paid media buyer who has experience generating leads on a cost per lead basis to join their team.
As a paid media buyer you will be responsible for writing ad copy/scripts and managing campaigns on YouTube and Tik Tok to generate thousands of leads for the company's clients every month.
Creating and managing Facebook/YouTube/Tik Tok campaigns
Researching and conducting market research to better understand the company's ideal projects (leads)
Setting tracking via GTM Ensuring that we are generating leads at company's target cost per lead in their niches
Reporting campaign performance to stakeholders
Using Google Analytics to optimise and measure performance
Writing ad copy & script for video ad/creative
Working with company's creative strategist produce new video ads
Advising on media budgets, with a heavy focus on quality leads at the lowest cost
Developing and maintaining relationships with media buying platform representatives
Coming on with new ad ideas, hooks and creatives.
You have at least 2 years of experience managing Facebooks Ads and Google Ads (YouTube Ads? Perfect)
You are great at writing direct response copy ads (video scripts also? perfect)
You have a great understanding of lead generation, and funnels and have experience managing lead generation campaigns at an ad agency
Competent with Google Analytics & Google Tag Manager
You are proficient at analyzing data and using Google sheets (Excel) ie. formulas, functions, VLOOKUPs, and Pivot tables.
You are a hard worker that loves and wants to be compensated for your hard work.
You like working with a small number of accounts and team members.
Other benefits of joining:
Performance bonus based on CPL KPIs
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