Role

For the Senior Search Marketing Manager role, we are looking for a detail-oriented, analytical, hard-working, problem solver team player. We're looking for a Senior Search Marketing Manager to live and breathe SEM and social ads! Help us build, optimize and analyze search campaigns, scale paid search and social volume while maximizing our return on investment, and reinforce search channels with data, consumer insight, best practices and infrastructure improvements. If this sounds like you, join our growing team.

Responsibilities

• Drive paid search & social strategy and day-to-day operations (Google AdWords, Bing, Facebook Ads), with the goal of driving incremental e-commerce revenues
• Build the project roadmap for the channel, launch and monitor direct response SEM and paid social campaigns, and assist with tracking and reporting
• Build target audiences in Google Ads  and Facebook/Instagram Ads
• Initiate testing for display reengagement and video advertising via Google Display Network, and Youtube advertising
• Develop a systematic A/B split testing process to maximize user engagement and nurture customer acquisition
• Collaborate with other channel owners to ensure consistent messaging across all performance marketing mediums
• Manage agencies including our Amazon-specific agency, internal and 3rd party resources

Minimum Qualifications

• 5+ years of hands-on experience in paid search and paid social marketing
• Expert in Google Ads and Facebook/Instagram Ads
• Strong understanding of Amazon marketplace and advertising Strong rigor and excellent analytical skills
• Deep understanding of a/b testing 
• Experience with third-party SEM buying and marketing analytics tools (e.g. Marin, SEMRush, Google Analytics etc) 
• Excellent communicator in oral and written English
• Great team player and strong attention to detail
• Thrives in a fluid, fast-paced and results-oriented environment; able to adapt to changing business needs and influence decision-making across all levels of the organization
• Curious, independent, rigorous and proactive 
• Bachelor’s degree in business, marketing or associated studies

Preferred Qualifications

• E-commerce experience is not required, but a BIG plus
• SQL knowledge is a plus

Job Type: Full-time 

Salary: Commensurate with experience-

*This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned to ensure workload coverage. Employees must follow any further job-related instructions and perform any other job-related duties requested by their manager. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs and requirements of the job change.