When account-based marketing (ABM) is done correctly, it will outperform
every other growth strategy for a company. The Addapptation ABM
Marketplace is designed to centralize our customers’ ABM process within
Salesforce.com to create a single trustworthy home for growth teams to
execute on their campaign strategy.
As a company, Addapptation is a place where design and creativity is just as
important and software and strategy. The future of our company relies on
recruiting highly motivated, critical thinkers with an execution mindset,
giving them a platform to continually refine their skills and level-up their
careers.
We are a motivated team of self-starters who thrive in a remote-first setting.
We work across 4 time zones and we welcome international diversity to our
team. Our culture is data-driven and output-based requiring each team
member to execute at a high level and autonomously. We offer a generous
benefits package, including competitive salaries and equity, 100% employee
paid health and dental insurance, 401k, paid time off and education
reimbursement, just to name a few.
If you are looking for a talented, mission-driven team solving a very critical
problem in a fast paced, diversified, people-first environment, we’d like to
speak with you.
every other growth strategy for a company. The Addapptation ABM
Marketplace is designed to centralize our customers’ ABM process within
Salesforce.com to create a single trustworthy home for growth teams to
execute on their campaign strategy.
As a company, Addapptation is a place where design and creativity is just as
important and software and strategy. The future of our company relies on
recruiting highly motivated, critical thinkers with an execution mindset,
giving them a platform to continually refine their skills and level-up their
careers.
We are a motivated team of self-starters who thrive in a remote-first setting.
We work across 4 time zones and we welcome international diversity to our
team. Our culture is data-driven and output-based requiring each team
member to execute at a high level and autonomously. We offer a generous
benefits package, including competitive salaries and equity, 100% employee
paid health and dental insurance, 401k, paid time off and education
reimbursement, just to name a few.
If you are looking for a talented, mission-driven team solving a very critical
problem in a fast paced, diversified, people-first environment, we’d like to
speak with you.
Responsibilities
●Create and optimize a data-driven, paid lead generation engine with
audience segmentation and cohort analysis
●Deep understanding and strategic view of Google AdWords, DV360,
LinkedIn and Facebook ad manager
●Define ad metrics (ROAS, CPC, etc) for success and measurement
●Provide strategic oversight for ongoing optimization for campaigns
●Manage a team of outsourced marketing specialists to
○ Set up search and retargeting campaigns
○ Create conversion events with attribution values
○ Ensure UTM coding of ads and breakout with correct Google
Analytics
○ Ensure Retargeting pixel placements (Facebook, Google,
LinkedIn)
○ Establish repeatable and clear naming conventions for
campaigns
○ Implement best practices for pixeling, negative keywords,
frequency caps, and conversion events
○ Manage keyword identification and optimization
●Collaborate and partner with the design team on custom content
requirements, digital marketing support/message testing and creative
development to ensure general ad and marketing effectiveness.
●Define Account Based Marketing strategy and execution planning,
encompassing our ABM tools.
●Improve our ABM systems, processes, and technologies in order to help
execute on company revenue targets.
●Maintain a philosophy of ‘buyer-led sales’ where we do not execute
interruption marketing and where we are where the buyer wants us at
the right time with the right message.
●Partner with the VP of Sales to develop ABM Lite focused playbooks for
new customer acquisition, pipeline acceleration, and customer
expansion.
●Build then obsess over ABM metrics to ensure business impact
measured by named account pipeline & bookings, database growth
and accuracy for named accounts, account engagement scores and
sales effectiveness with ABM programs.
○ Establish repeatable and clear naming conventions for
campaigns
○ Implement best practices for pixeling, negative keywords,
frequency caps, and conversion events
○ Manage keyword identification and optimization
●Collaborate and partner with the design team on custom content
requirements, digital marketing support/message testing and creative
development to ensure general ad and marketing effectiveness.
●Define Account Based Marketing strategy and execution planning,
encompassing our ABM tools.
●Improve our ABM systems, processes, and technologies in order to help
execute on company revenue targets.
●Maintain a philosophy of ‘buyer-led sales’ where we do not execute
interruption marketing and where we are where the buyer wants us at
the right time with the right message.
●Partner with the VP of Sales to develop ABM Lite focused playbooks for
new customer acquisition, pipeline acceleration, and customer
expansion.
●Build then obsess over ABM metrics to ensure business impact
measured by named account pipeline & bookings, database growth
and accuracy for named accounts, account engagement scores and
sales effectiveness with ABM programs.
Requirements
●5+ years of proven omni-channel B2B digital marketing experience
within enterprise software/SaaS
●Proactive self-starter, demonstrating high initiative and critical thinking
●Proven ability to think strategically and highly execution-focused
●Positive attitude with the ability to work cross-functionally across
marketing, sales, and product teams
●Ability to prioritize numerous projects simultaneously
●Experience creating, trafficking, and execution of digital marketing
campaigns
●Understanding of pipeline, marketing, and sales metrics
●5+ years of proven omni-channel B2B digital marketing experience
within enterprise software/SaaS
●Proactive self-starter, demonstrating high initiative and critical thinking
●Proven ability to think strategically and highly execution-focused
●Positive attitude with the ability to work cross-functionally across
marketing, sales, and product teams
●Ability to prioritize numerous projects simultaneously
●Experience creating, trafficking, and execution of digital marketing
campaigns
●Understanding of pipeline, marketing, and sales metrics
●Demonstrated experience sourcing and overseeing vendors for
marketing program execution
●Excellent verbal and written communication skills. Strong interpersonal
skills are a must
●Strong influencing and relationship-building skills
●High emotional intelligence, empathy, and resilience
●Team player with ability to collaborate, and also work independently
●Flexibility to adjust to the dynamic nature of a startup
●Startup to scaleup experience preferred
●Familiarity with Webflow CMS (optional)
●Ad manager certifications would be a bonus
●Excellent verbal and written communication skills. Strong interpersonal
skills are a must
●Strong influencing and relationship-building skills
●High emotional intelligence, empathy, and resilience
●Team player with ability to collaborate, and also work independently
●Flexibility to adjust to the dynamic nature of a startup
●Startup to scaleup experience preferred
●Familiarity with Webflow CMS (optional)
●Ad manager certifications would be a bonus
About Addapptation
Addapptation is a leading marketplace of account-based marketing (ABM) solutions that help B2B companies throughout the world maximize the ROI of their go-to-market
strategies.
Our customers include MITRE, Comcast, NICE, and MassChallenge amongst
others.
We are seeking an experienced digital marketer with a blend of tactical and
strategic skills to help us operationalize our paid, lead generation engine and manage
our internal ABM efforts.
We believe that the future of Addapptation relies on
recruiting highly motivated, strategic, and execution-focused team members giving
them a platform to continually refine their skills and level-up their careers.