At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

This is a role for our client, a property restoration and construction services company that helps customers with issues like fires, water damage, mold, etc. They have 350 locations across the US. Their team is growing and they are looking to add a new member to their crew, so if you're looking to be part of a dynamic team you can join them on their mission as a Digital Marketing Specialist.

Overview

As a Digital Marketing Specialist you’ll be responsible for improving the company's digital lead generation and online presence, while also bringing more of these critical activities in-house. This includes managing the company's SEO strategy and execution to enhance Google search rankings and visibility. Additionally, it requires overseeing digital advertising campaigns on platforms such as Google Ads, Yelp, and Angie's List to generate leads.

The position also includes managing the company's social media presence and content to further promote the business. Another key responsibility is triaging and distributing leads from digital advertising platforms to the operations team. Lastly, the role involves working closely with the existing digital marketing employee, taking over day-to-day execution to allow them to focus more on strategy and business development.

Responsibilities:

• Manage the company's SEO efforts, including optimizing the website's technical structure and content to improve Google rankings.
• Oversee and execute the company's digital advertising campaigns on platforms like Google Ads, Yelp, Angie's List, etc.
• Manage the company's social media presence, including posting content and running social media ad campaigns.
• Triage and distribute leads that come in from the digital advertising platforms to the operations team.
• Collaborate with the existing digital marketing employee to take over the day-to-day execution and free them up for more strategic work.
• Analyze campaign performance data and make recommendations to improve results.
• Stay up-to-date on the latest digital marketing trends and best practices.

Requirements

• 3-5 years of experience in SEO, PPC, and Social Media Marketing.
• Background in construction, restoration, or property services preferred.
• Previous experience managing the company's social media presence, including posting content and running social media ad campaigns.
• Experience with Google Ads, Facebook Ads, Yelp, Angi’s List.
• Ability to work independently & provide strategy recommendations.
• Advanced English skills

 Perks - What’s in it for you?

• Competitive compensation in US dollars 
• Remote, Full-Time Position (8 AM - 5 PM EST).
• Employees receive 16 days (128 hours) of paid time off per year, which can be used flexibly for any purpose with prior approval. This includes vacation, local holidays, U.S. holidays, or personal time. This policy was designed by combining 10 vacation days with 6 U.S. holidays into a single PTO pool, allowing employees greater flexibility in managing their time off.