At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.
This is a fully remote role for our US-based client, a digital marketing agency. In this role you’ll be responsible for developing results driven, audience-centric campaigns and managing budgets, tracking ROI, and supporting your client’s goals. You’ll be working with a variety of clients and also involved in sales pitches/proposals as needed. The ideal candidate will possess strong communication and presentation skills with the ability to confidently and clearly articulate performance and opportunities to clients.
Keep in mind this is a temporary contract of 3-months of duration. The contract might be extended based on performance and client workload.
Responsibilities
- Strategically plan, execute, and implement programmatic media campaigns (display, video, CTV/OTT and Native) using a variety of tools and platforms (TradeDesk, Basis, DV360 etc).
- Implement, test and optimize performance tactics, including audience, creatives, bidding strategy, across acquisition to client stakeholders
- Partner with other internal teams to optimize performance and develop strategic recommendations, e.g. Creative, CRO/UX, BI, CRM, etc- (targeting, optimization, creative direction etc.)
- Conduct regular creative placement and audience testing for display and create a strategic funnel based roadmap to ensure long term success of the channel
- Continually evaluate vendors and platforms for gaps and opportunities and main strong relationships with those vendors and platforms
- Represent programmatic display advertising as needed in new business pitches and proposals
- Assist in scope/pricing development for new and existing client opportunities
Requirements
- Proven experience developing, managing and optimizing media campaigns across DSP, DMP and ad-serving platforms
- Experience with the whole Google suite (Campaign Manager 360, DV360 and GA360) is a plus but not required
- Experience handling large budgets, high campaign volume and complex strategies to drive quantifiable results
- Hands-on experience working with programmatic media strategies and adopting industry best practices
- Experience with Google Analytics to understand site engagement metrics and apply those to overall media insights
- Experience with YouTube
- Certifications in any of the DSP platforms is a plus but not required. A growth mindset and willingness to learn is required
- Proficient use of data analysis tools, Excel and statistical experience and able to use data to optimize day-today performance
What's in it for you
- Thrive in a collaborative and multicultural environment
- Competitive compensation in USD: $3000 - $4000 per month
- PTO
- US holidays