At Near, we help top talent in Latin America find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders.

Our client is a marketing agency focused on scaling consumer products through performance advertising, creative, and analytics services.

We are seeking an experienced and talented Email Marketing Manager to join a US-based company. As an Email Marketing Manager, you will be responsible for managing our copywriting and design team, ensuring quality assurance for all team-created emails, handling client feedback, analyzing accounts and creating strategies, conducting A/B tests, and generating monthly performance reports.

Huge growth opportunities -  If this person can prove themselves as a competent and consistent strategist our client needs there is room for them to grow into a leadership role as team lead.

You'll work by yourself quite a bit from the strategy end, but you'll also have heavy interaction with the copy and design teams for executing strategy. The team as of now consists of 4 designers, 2 copywriters, and 1 other strategist.

Responsibilities:

• Develop, ideate, and implement email marketing flows and campaigns to achieve business objectives, including customer acquisition, retention, and revenue growth.

• Manage the end-to-end email campaign process, including planning, targeting, segmentation, scheduling, and deployment.

• Conduct thorough analysis and reporting of email marketing campaigns and flows, tracking key metrics, and identifying areas for improvement.

• Optimize email performance by conducting A/B tests, analyzing results, and implementing data-driven insights.

• Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.

• Manage client email marketing calendars, coordinating with cross-functional teams to align campaigns with other marketing initiatives.

• Collaborate with the design and copy team to create visually appealing and impactful emails.

• Create monthly performance reports for clients and propose new monthly focuses to increase performance.

• Stay up-to-date with industry trends, best practices, and emerging technologies in email marketing.

• Continuously monitor and evaluate competitor email marketing strategies to identify new opportunities.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Own equipment -computer and headphones- to work with

• 3+ years of proven experience as an Email Marketing Manager or in a similar role.

• Strong knowledge of Klaviyo.

• Proficient in email marketing best practices, including list segmentation, personalization, and automation.

• Excellent English written and verbal communication skills.

• Analytical mindset with the ability to interpret data and generate actionable insights.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Strong organizational and project management skills.

Nice to Have

• Past Agency experience