Creative Strategist & Copywriter
We are looking for a Creative Strategist and Copywriter to join our fast-growing team. This role is equally 50% creative strategy, 50% copywriting. The ideal unicorn will be able to intuitively grasp a brand's goals, and deliver beginning-to-end creative strategy and ad creative production for DTC brands.
We have a proven and polished ad creation process, and we need you to be a confident leader who guides the production team from beginning to end.
- Delivering ads that convert is our main mission, so you’ll be executing creative strategy and overseeing production to help achieve acquisition targets for our clients.
- Absorb our clients’ goals, bring your own strategic expertise to the table, and help manage our production team to bring your vision to life.
- You will spend a lot of time on competitor research, diving deep into Facebook Ad Libraries, Tiktok trends, and heaps of other resources provided to you.
- You must understand how to identify targeting personas, and create direct response copy that speaks to their pain points and you will craft hooks and CTAs accordingly.
- Collaborate with the creative strategy team and production team to develop and execute UGC strategies that align with client goals and brand identity.
- You will be in charge of outlining ads and working closely with the graphic design and video editing team to make sure ads follow performance marketing best practices.
What we are looking for
This is ideally suited for someone who has a few years of experience creating and executing a strategy.
- First and foremost, you will be obsessed with all things social. You’ll be constantly reviewing the latest trends in social to ensure Creative Milkshake ads are ahead of the curve. We like to be distinctive and want to ensure we stay that way.
- Excellent English communication -oral and written-
- Proven track record of being a creative social media specialist, delivering successful creative content geared towards customer acquisition KPIs (CTR and CPA)
- Relevant hands-on experience designing video ads for direct response campaigns would be great.
- Experience in social media analysis including A/B testing, and implementing a test-and-learn approach to creative design.
- Exceptional copywriting, communication, and attention to detail.
- Understanding of conversions copywriting, proofing, and storytelling
- SUPER communicator. Overcommunication is a core value of ours!
- Highly detail-oriented & naturally triple-checks everything
Are you the right person for the job? We'd love to hear from you!