At Near, we help top talent in Latin America  find remote roles with US companies. Our mission is to create better lives by fostering a remote work culture that transcends borders. 

This is a role to work for our client, a SaaS platform from the US. Join their team and help them with their missing of helping top cannabis brands and distributors across the United States to track their operations. As a Digital Marketing Specialist, you will play a crucial role in enhancing their online visibility and driving organic traffic to their website. You will be responsible for optimizing their online content, implementing SEO strategies, and staying up-to-date with the latest trends and algorithms in the search engine marketing field.

Responsibilities:

• Conduct in-depth keyword research to identify relevant keywords and phrases to target in our content

• Optimize website content, meta tags, headings, and other on-page elements to improve search engine rankings.

• Develop and execute link-building strategies to build high-quality backlinks, improving the website's authority and trustworthiness.

• Coordinate and execute digital marketing campaigns across email, web, social, and review sites.

• Monitor and improve website performance, resolve technical issues, and ensure the website is search engine-friendly.

• Create and execute on omnichannel content strategy.

• Stay informed about industry trends and analyze competitors' SEO strategies to identify opportunities and gaps.

• Monitor website traffic and performance using tools like Google Analytics, and provide regular reports on key SEO metrics and performance.

• Ensure our websites are optimized for mobile devices and provide a seamless user experience.

• Keep up-to-date with search engine algorithms, industry best practices, and emerging SEO trends.

• Plan, create, and manage Google Ads campaigns to increase our online visibility, drive traffic, and meet specific marketing goals.

Requirements:

• Proven experience as a Digital Marketing Specialist or similar role.

• A hands-on approach with a strong understanding of digital marketing tools and platforms such as Google Analytics, Google Search Console, or other SEO tools

• Experience in planning and managing Google Ads campaigns is preferred.

• Excellent collaboration and communication skills, with the ability to work well in cross-functional teams.

• Copywriting and editing skills, Google Analytics, Social Media Marketing experience are a plus.

What’s in it for you:

• Competitive salary in USD.

• Join a fairly early-stage startup as our 2nd marketing hire, where you’ll have limitless growth opportunities.

• This is a remote full-time opportunity. You must be willing to work US business hours, but the working hours are flexible as long as you can join meetings in PST morning

• You will work with a diverse team with members based on Canada, Spain, Mexico, Nicaragua, Philippines and more.

• You’ll be part of a fun, welcoming and helpful team - there’s lots of collaboration. Even though the job is remote, there’s lots of encouragement for you not to feel isolated.

• The leadership team is very transparent in terms of company decisions and finance.

Not a good match? Explore our website for more job options https://jobs.hirewithnear.com/