Overview:

Join our team as a Marketing Analyst, where your expertise in understanding and harnessing customer clicks will drive data-driven insights to enhance our online presence. This role is pivotal in optimizing engagement strategies and assessing the effectiveness of our current marketing initiatives.

Responsibilities:

• Utilize analytical tools to collect and analyze data related to customer clicks on the company website, evaluating user behavior and interaction patterns.

• Assess the efficiency of current marketing strategies and campaigns, providing insights to enhance engagement and drive conversions.

• Collaborate with cross-functional teams to develop, implement, and measure marketing initiatives based on data-driven recommendations.

• Conduct A/B testing and analyze results to optimize website content, user journeys, and overall digital marketing efforts.

• Provide regular reports and presentations on key performance indicators (KPIs), offering actionable insights to improve marketing performance.

• Stay current with industry trends, emerging technologies, and best practices in digital marketing analytics.

• Contribute to the development and maintenance of dashboards and visualizations for real-time tracking of marketing metrics.

Requirements:

• 3+ YOE in a similar role

• Proficient in understanding and collecting data related to customer clicks on websites.

• Strong analytical skills with the ability to derive actionable insights from marketing data.

• Experience with A/B testing and a solid understanding of website analytics tools (e.g., Google Analytics).

• Knowledge of digital marketing strategies, including SEO, SEM, social media, and email marketing.

• Proven ability to assess and optimize user journeys, website content, and overall online engagement.

• Excellent communication skills to convey complex data insights to non-technical stakeholders.

• Detail-oriented with a strategic mindset to drive improvements based on data analysis.

• Bachelor’s degree in Marketing, Analytics, or a related field.

• Familiarity with data visualization tools and proficiency in Excel.

If you are a dynamic Marketing Analyst with a passion for leveraging data to enhance customer engagement and optimize marketing strategies, we invite you to apply and contribute to our data-driven marketing success.