Enter our client’s world, an industry leader and Inc5000 honoree, revolutionizing medical lien servicing and legal funding in the U.S. With a state-of-the-art SaaS-based, AI-enhanced platform, they empower healthcare providers to offer top-tier care for personal injury victims awaiting fair settlements. Bridging the gap between medical care and finance, Their mission is clear: make quality healthcare accessible to all, regardless of circumstance. Beyond healthcare services, they provide cash advances to aid injury victims during their settlement journey. Join our client’s technology-driven and mission-focused environment today.

The Role

We are seeking a dynamic and results-driven Demand Generation Manager to join our marketing team. Reporting to the Sr. Director of Marketing & Business Development, the ideal candidate will be responsible for creating, executing, and optimizing multi-channel demand generation campaigns that drive awareness, engagement, and lead generation, including digital marketing, social media, and event management. The Demand Generation Manager will collaborate closely with cross-functional teams to develop strategies that accelerate the growth of our customer base and revenue.

Key Responsibilities

• Develop and implement end-to-end demand generation strategies to drive brand awareness, lead generation, and customer acquisition.

• Plan, execute, and optimize multi-channel campaigns, including but not limited to email marketing, content marketing, social media, paid advertising, webinars, events, and more.

• Collaborate with cross functional teams to create compelling and targeted marketing collateral, such as landing pages, whitepapers, case studies, blog posts, and e-books.

• Utilize marketing automation and CRM tools to manage and nurture leads throughout the customer journey, ensuring seamless handoff to the sales team. 

• Analyze campaign performance metrics and KPIs to measure effectiveness and make data-driven decisions for continuous improvement.

• Segment and target various customer personas and industries to ensure the right message reaches the right audience at the right time.

• Work closely with sales teams to align on lead quality, provide necessary support, and refine lead qualification processes.

• Monitor industry trends, competitive landscape, and emerging technologies to stay ahead in demand generation strategies.

• Manage budgets for demand generation initiatives, ensuring optimal allocation of resources to maximize ROI.

• Identify opportunities to enhance the buyer's journey and streamline processes that contribute to a seamless customer experience.

• Effectively utilize pay-per-click advertising to produce positive margin business. Manage spends and campaigns across Google Adwords, Display, Paid Social etc.

• Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy.

• Provide reporting and actively monitor and analyze the health of marketing’s contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity.

• Coordinate and manage conferences, including overseeing logistics, coordinating with sales team, creating itineraries, ordering marketing collateral, and keeping conference calendar up to date.

   

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

• 5+ years of experience.
• Proficient English level.

• Proven experience in demand generation, digital marketing, or related roles.

• Strong understanding of B2B marketing principles, lead generation tactics, and marketing automation platforms.

• Proficiency in utilizing CRM systems (Salesforce preferred) and marketing automation tools (Pardot preferred) to manage leads and campaigns.

• Deep understanding of social media strategy and be able to develop and execute monthly social calendar to include both our corporate social media and CEO social media. 

• Data-driven mindset with the ability to analyze campaign data, extract insights, and optimize strategies accordingly.

• Excellent project management skills with the ability to manage multiple projects simultaneously.

• Experienced user of Word, Excel, and PowerPoint to help create presentations, short form content, and reports as needed.

• Exceptional written and verbal communication skills, with an eye for crafting compelling marketing messages.

• Creative thinker with the ability to devise innovative and impactful demand generation campaigns.

• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

• Demonstrated ability to adapt to a fast-paced and evolving work environment.