The Email and lifecycle Developer role at our company is a dynamic position that carries considerable responsibility and has a big impact on our clients. Your primary objective will be to develop messages, templates, journeys, segments, and other production assets across multiple brand accounts. This requires a detailed knowledge of marketing automation platforms and templating languages, and you will be ultimately responsible for delivering production assets in a timely manner. You are process-oriented and pay attention to detail, and you have a passion for efficiency.
Build and develop messages (email, SMS, push, in-app) and templates in Iterable and other marketing automation tools
Create lists and segments using user data fields and custom event history
Build automated journeys based on outlines provided to you
Create systems and processes to make email production more efficient
Implement and uphold best practices for message and journey design and execution
Attend and participate in SCRUM ceremonies
You can develop emails in HTML and CSS
You are highly experienced in either Iterable or Braze, plus other marketing automation tools
You are adept at drag-and-drop editors of all kinds
You are comfortable with different templating languages (Handlebars, AMP, Liquid, HubL), especially complex, in-template content logic
You are highly skilled at journey-building
You rock at setting up dynamic segments and automated workflow logic
You know how to export the right creative assets out of a Figma file, even when the designers didn’t organize it well
You have an eye for detail (is that font color #000000 or a really dark blue?)
You always QA emails before sending them for approval
You are process-oriented and highly attentive to detail
You are a fast and efficient contributor who has the ability to work on a deadline
You have a high-caliber output ethic
3+ years with email/CRM/marketing automation tools
1+ years with Iterable or Braze
3+ years of experience in email development, including HTML
You have a wealth of tactics and strategies email and lifecycle development
Multi-channel marketing automation expertise (Email, SMS, Push, In-app)
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