We are seeking a Marketing and Community Strategist to join our team. We are a boutique Go-to-Market Advisory firm that works exclusively with Growth stage companies (revenue <$50mm) across a variety of industries. Our ideal clients have demonstrated product-market fit and consistent growth, but they are starting to hit headwinds as they become more complex. This complexity is amplified by the fact that the process of how people and companies buy has rapidly evolved to one that prefers frictionless education. To do this well requires an integrated revenue system with the buyer at the core.
In response to this, we developed a framework which we call Buyer Led Growth. This framework serves as the foundation for every engagement.
We have started to evangelize this framework and are beginning to extend beyond 1:1 consulting to develop a “learning company” that takes what we’ve learned (and will continue to learn) from our client engagements and package it into content that can be consumed in a variety of methods; newsletter, free templates and guides, podcast, on-demand (paid) digital courses and workshops, paid member community, 1:1 workshops and more.
The Marketing and Community Strategist will take the lead on helping us build out and execute the Buyer Led Growth suite of products (free and paid) and work closely with the Partners to develop and execute the marketing plan for both Buyer Led Growth and our company
The Marketing and Community Strategist will lead the development and execution of a resource-rich website for Buyer Led Growth, supported by highly focused social media posts and email newsletters focused specifically on the Go-to-Market problems faced by Growth Companies. The Partners will also be contributing consistently with content creation and ideas.
In addition to the primary responsibility for Buyer Led Growth, the Marketing and Community Strategist will also assist working directly with clients of our advisory practice to research and guide them through related processes.
The objective is not to be a content agency and create content for them, but “teach them to fish” by providing tools and coaching them through a process, which will include playing the role of “investigative journalist” in order to extract key learnings about the market, customers, problems and behaviors from multiple sources:
● Key internal stakeholders including Marketing, Sales, Customer Success and Product
● Directly from customers (via interviews and/or surveys)
● Data analysis including insights from product usage, recorded sales and customer calls, help center searches, website behaviors, etc.
These findings are then synthesized into a framework or playbook, specific to each client, that will serve as a guide for the creation of positioning & content, that serves the following objectives:
● To project subject matter expertise and solutions to problems into the marketplace (the company to be seen as an expert in areas that are acute pain points of the ICP), and
● To sharpen the value propositions (thus informing the development of applicable content pieces) for each stage of the buyer journey for the ICP.
We believe that adding a buyer led obsessed manager to our team will be a force multiplier for our company and clients.
● Create a content operating system (using a tool like Notion) for efficiency
● Own both the Buyer Led Growth and our company websites
● Own and cultivate the Buyer Led Growth and our company LinkedIn pages
● Research Creators and synthesize best practices we can execute
● Research various go-to-market best practices to develop our own frameworks
● Developing and documenting playbooks to leverage our latest learnings (ex. Cutting edge sales intelligence, BLG+AI)
● Curate content and based on our world view and strategic perspectives
Listed below are some of the attributes and skills we believe are required to be successful in this role.
● Intellectual curiosity - you are naturally curious and find yourself pursuing answers to questions when others would have long since moved on to the next thought.
● Learning mindset - you love not only to learn, but the process of learning, which is full of doubt and uncertainty. But you power through because this is how you roll.
● Simplifying the complex - You have a knack for taking a bunch of random inputs and organizing them into a form that is simple and easy to consume for others.
● Love to teach - You give generously to others what you’ve learned and enjoy seeing them use that to their success.
● Creative storyteller - you love to write, narrate, produce, script and/or read great stories. You combine this super power with your analytical side to produce rational output that speaks to the emotional side of a decision.
● Design thinker - you seek to understand the complete picture and how the pieces fit together before you make assessments. You want access to data and facts instead of hyperbole and opinions, but maintain the freedom to explore the gray areas.
● Process driven - you love a good process, employ systems thinking, and relish the efficiency that comes with it.
● Technically adept - you are a prolific user of software and tools in order to make you more efficient. You easily adopt new tools as the need arises.
● Comfort with analytics - you prefer using data to both inform and validate your hypotheses and to reveal areas of opportunity.
● Self motivated - you prefer to work in a small team where there is no place to hide. You jump into ambiguity and lead the way to both develop and produce the outcome.
● Humble confidence - you are good at what you do, really good, but you don’t take yourself too seriously and recognize that there is always more to learn.
We don’t believe there is a blueprint for this role, because it is the variety of experience that leads to the appreciation of multiple points of view. Having said that, listed below are the types of experiences we think would be beneficial for success in this role.
● Overall experience - you likely have 5 years or more of work experience. Nothing beats several laps around the sun to obtain knowledge and perspective.
● Sales experience - perhaps you had a stint earlier in your career where you had to sell something to someone, make quota, overcome objections, etc. Bonus points if you did this for a business selling to another business, OR
● Customer Success experience - you worked with business customers to help them achieve success with the product/service you represented. This required understanding their objectives, constraints and how the solution would help them achieve their desired outcomes. OR
● Marketing experience - you have had to develop messaging for a business to communicate to its customers. Bonus points if this was for a mid-sized company with a complex suite of products. Even more bonus points if you also did marketing to consumers.
● Consulting, Coaching, Advising - at some point in your career, you were responsible for jumping into a problem you knew little about, making sense of it all, synthesizing it for others to understand and then defining a solution.
● Content creation - there is no better way to learn than to do. If you have had to create multiple forms of content to be distributed across multiple channels to market / sell to customers (B2B, B2C or both), then you will have empathy and experience to share with clients.
● Content distribution - through email newsletters, organic social media posts, and/or development of an online community
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