We are seeking a skilled Marketing Manager to join our team. In this role, you will be responsible for managing data tracking, developing lead tracking systems, and overseeing digital advertising and print/direct mail campaigns. You will also manage social media channels, consolidate media for quick reference, and create marketing campaigns to generate more leads. Additionally, you will be responsible for finding new platforms to advertise on, creating and executing marketing strategies to hire new employees, managing CallRail and tracking phone numbers, and ordering business cards for new employees and other print media.
Responsibilities:
- Manage data tracking and develop lead tracking systems
- Manage receptionists and develop a system for lead tracking
- Manage RealWorkLabs, Scorpion, ReputationIgnitor, and other digital advertising agencies
- Manage print/direct mail campaigns
- Manage social media channels: customer-facing such as Facebook, YouTube, etc, and also employee-facing such as Glassdoor, Indeed, etc
- Consolidate and maintain top quality media (photos and videos) for quick reference
- Strategically request new media from our field employees to fill in gaps
- Create and execute marketing campaigns to get more leads
- Find new platforms to advertise on, ie YelpConnect, Houzz, etc
- Create and execute marketing strategies to hire new employees
- Manage CallRail and tracking phone numbers
- Order business cards for new employees and other print media
Must-haves:
- 5+ years of experience in marketing
- Proficient in managing numbers in CallRail or other phone systems
- Ability to track all incoming leads accurately
- Data-driven mindset
- Wide breadth of knowledge, including SEM, SEO, video, social media, graphic design, etc
Nice-to-haves:
- Graphic design experience
- Manage video content creation and scheduling
- Video editing experience
- Create OTT/CTV campaigns
- WordPress / basic website building
- Data analytics experience - responsible for tracking and recording data on leads, CPL, CAC, etc
If you are a self-starter with a passion for marketing and a track record of success, we encourage you to apply. This is an exciting opportunity to work with a dynamic team and make a real impact in our company.